Senior Brand Manager for CPG Innovation

Join Magnet as a Senior Brand Manager at a key CPG organization located in Mississauga. Harness your expertise to lead brand growth initiatives and develop innovative strategies in the Confectionery sector.

In this crucial role, you will oversee brand performance and profitability while guiding cross-functional collaboration. Your responsibilities include managing brand strategies, executing digital marketing campaigns, and driving innovation in product development. You'll use consumer insights to inform decision-making and enhance overall business strategies.

Key Responsibilities:

• Support development and execution of brand performance plans

• Analyze market and consumer data for brand initiatives

• Contribute to strategic planning for brand growth

• Manage digital content and campaign execution

• Collaborate across teams for successful product commercialization

Requirements:

• Minimum of 5 years in CPG brand management

• Strong strategic problem-solving ability

• Proven track record in managing projects end-to-end

• Familiar with financial oversight, P&L management

• Adaptability to changing priorities and market conditions

Lead transformative brand strategies and nurture consumer connections in the fast-paced CPG landscape.
#J-18808-Ljbffr