Senior Marketing Manager

Role:
Senior Marketing Manager

Location:

Mississauga, Ontario – Hybrid (4 days/week in office)
Company:
Mattamy Homes Canada
Department:
Marketing, GTA Sales & Marketing

Employment Type:

Full-Time, Permanent

Reports to:

Vice-President, Sales & Marketing
When it comes to forward-thinking homebuilding and thoughtfully planned communities, Canadians think of Mattamy Homes. And that success is centred on a foundation of great people, because our team is as solid as they come. At Mattamy, we are optimistic, hardworking and supportive. Together we learn and grow as we strive to create a positive impact in the homebuilding industry. Contributing to the Mattamy Way means being surrounded by caring people who encourage you to be exactly who you are.

It means your opinion is invited and your contributions count. And it means a career filled with pride, knowing you’re part of an environmentally-conscious, action-oriented organization with big plans for the future. The opportunity to bring the future of living to homeowners based on what Canadians value is exciting – and we’re making it happen.
Learn more about what makes working at Mattamy special and our award-winning culture.
What we offer   The Senior Marketing Manager leads the marketing strategy for a portfolio of low-rise communities and multi-storey developments across the GTA. Responsible for translating business objectives into high-impact marketing plans, this role drives growth through consumer insights, brand strategy, demand generation, and customer experience initiatives.
Reporting to the Vice President, Sales & Marketing, the Senior Marketing Manager leads a team and partners closely with stakeholders across Sales, Development, Finance, and Marketing to bring communities to market, optimize performance, and deliver measurable business results. The successful candidate is a strategic thinker, strong people leader, and commercially minded marketer who excels at balancing long-term planning with execution excellence in a fast-paced environment.
What you’ll do     Own the marketing strategy and annual planning process for a portfolio spanning GTA Homebuilding and Multi-Storey, translating the priorities and sales objectives of both businesses into clear, measurable plans.
Lead go-to-market strategy for low-rise communities and multi-storey developments from early project planning through launch, active selling and sell-out, including segmentation, positioning, value proposition, brand narrative, channel strategy and launch sequencing.
Act as a strategic advisor to Sales and Development leaders, bringing forward customer, competitor and market insights to inform product, pricing, release and investment decisions.
Build a portfolio view of priorities, risks and opportunities, recommending where marketing resources and investment will have the greatest commercial impact.
Lead integrated campaigns across digital, social, email, print, experiential and on-site channels, ensuring activity is connected across the customer journey and aligned with brand standards.
Establish success measures and performance dashboards across traffic, lead quality, conversion, cost efficiency and sales contribution; translate results into clear insights and timely course corrections.
Use CRM, digital analytics, research and customer feedback to deepen understanding of target audiences, identify friction points and improve the end-to-end homebuyer experience.
Guide the development of community brands, creative platforms, sales centre experiences and customer-facing materials in partnership with Central Marketing, agencies and internal stakeholders.
Own portfolio marketing budgets, business cases and forecasts; make disciplined investment decisions and ensure resources are allocated against the highest-priority business outcomes.
Lead agency and vendor relationships, setting clear expectations, evaluating performance and ensuring partners deliver strategic value, quality and cost effectiveness.
Build strong cross-functional operating rhythms, clarify accountabilities and proactively manage dependencies, decisions and risks across multiple projects.
Lead, coach and develop direct reports,…