Product Manager MDS PIVC

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description Join us as the Product Manager, PIVC (Peripheral IV Catheter), where you will lead the national marketing strategy and execution for designated Medication Delivery Solutions (MDS) product platforms across Canada. Reporting to the Marketing Director, you will play a key role in shaping and implementing the MDS Canada growth strategy for assigned products. This role develops and executes annual strategic marketing plans, including product positioning, customer segmentation, forecasting, branding, lifecycle management, and go-to-market initiatives.

You will lead strategies that drive sales growth, expand market presence, and support key business objectives. The successful candidate will manage product line marketing budgets, influence cross-functional business decisions and resource planning, and lead strategic projects and initiatives. Decisions and recommendations made in this role directly impact revenue performance and marketing investment effectiveness. Leveraging advanced marketing expertise, you will collaborate closely with Sales, Clinical, and Commercial Excellence teams to identify opportunities, optimize execution, and strengthen MDS Canada's competitive position.

• Develop and leverage market, customer, and competitive insights to identify opportunities, mitigate risks, and support business decisions.
• Lead product portfolio marketing strategies and execution to achieve revenue, growth, and profitability objectives.
• Support annual business planning, forecasting, demand planning, and long-term portfolio strategy.
• Drive product launches, marketing communications, sales enablement, and training initiatives.
• Manage pricing, contracting, channel strategies, product mix, and go-to-market execution.
• Partner with global marketing teams to align platform strategies, forecasts, and growth initiatives for Canada.
• Provide sales support through market intelligence, customer engagement, opportunity planning, and competitive positioning.
• Support GPO strategies, RFPs, contract management, distributor relationships, and key customer initiatives.
• Lead national conferences, events, and customer engagement programs.
• Collaborate with Clinical Services and key opinion leaders (KOLs) to advance advocacy and portfolio growth.
• Support and maintain distributor relationships for key portfolios including execution of go-to-market strategies, pricing strategy, contract negotiations, and training.

Bachelor’s degree required, MBA is an asset Minimum of 3+ years of business experience in the healthcare industry in a marketing or product manager role. Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go to Market models and strategies.

• Strong analytical, financial, and business acumen, with the ability to interpret data and translate insights into business decisions.
• Proficiency in CRM platforms (e.g., Salesforce) and Microsoft Office applications, particularly Excel, PowerPoint, and Word.
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence cross-functional teams without direct authority.
• Demonstrated leadership, initiative, creativity, and problem-solving…