Brand Manager for Bayer Consumer Health

Join Bayer's Consumer Health division as a Brand Manager in Mississauga, Ontario. Utilize innovative strategies to drive brand growth and market presence.

As a Brand Manager, you will oversee brand development and execution across multiple portfolios. This strategic role emphasizes analyzing consumer trends and competitive landscapes, allowing you to identify and capitalize on growth opportunities. You will provide leadership and direction to cross-functional teams and ensure cohesive brand messaging is maintained across all channels.

Key Responsibilities:

• Direct brand planning and activation strategies

• Ensure effective brand P&L management

• Spearhead innovation projects and go-to-market launches

• Collaborate on multi-channel marketing initiatives

• Conduct market analysis to inform brand strategies

Requirements:

• Business degree; MBA preferred

• At least 5 years in CPG or FMCG marketing

• Experience with data-driven marketing insights

• Familiarity with retail and digital environments

• Strong interpersonal and analytical skills

Drive Bayer’s brand initiatives with focused strategies and data knowledge for impactful consumer engagement.
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