Senior Manager of Paid Search Strategy

Elevate Walmart Canada's Paid Search initiatives as a Senior Manager in Digital Strategy. Drive quality traffic and ROI through expert campaign management and innovative marketing solutions.

In this key position, you will spearhead the execution and strategy of Walmart Canada's Paid Search programs. Your expertise in search engine marketing will guide the optimization of extensive campaigns across multiple categories while aligning efforts with overarching business goals. Engaging with both internal teams and external partners is essential for maximizing profit and performance.

Key Responsibilities:

• Direct Paid Search strategies for brand and non-brand campaigns

• Develop comprehensive bidding strategies based on key metrics

• Ensure campaign health through continuous optimization

• Collaborate with departments to foster integrated marketing

• Control overall campaign budgeting and performance tracking

Requirements:

• Bachelor's degree in Marketing or Business-related area

• Over 10 years of experience in digital marketing, 5+ in Paid Search

• Deep knowledge of SEM tools and marketing technology

• Ability to manage and interpret complex data sets

• Proven success in leading teams and achieving results

Utilize your leadership and technical skills to make a significant impact at Walmart Canada.
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