Market Activation Manager

• Develop provincial marketing plans for assigned Moët Hennessy brands
• Complete monthly activation reports and provide market updates
• Execute creative strategy for new product launches and in-market execution
• Implement and measure marketing activities and event strategies against agreed KPIs
• Collaborate with National Brand Marketing teams and local Charton Hobbs teams on customer-driven initiatives
• Liaise with the Senior Regional Market Manager, Moët Hennessy, and sales team to implement strategies
• Define and maintain strategic account lists and complete quarterly listing-status updates
• Grow brand presence in key on-premise and retail accounts and identify market opportunities
• Build account relationships through support, activation, and training
• Determine and track resource allocations and spending plans; recommend adjustments based on performance
• Plan, organize, and execute field-level brand activations
• Manage POSM ordering, warehouse operations, pickup, delivery, creation, upkeep, and repairs
• Support large-scale event management and PR activations
• Provide product knowledge, training, personalization, and brand resources to sales teams, accounts, and clients
• Maintain knowledge of brand guidelines, logo usage, cropping guides, and image rights
• Represent the brand at events and partner locations through training, speeches, and appearances
• Support operational tasks related to managing the LCBO Spirits Category team
• Manage procurement, deposits, raw materials, goods, and services
• Handle event warehouse materials, including lifting, lowering, pushing, carrying, or pulling up to 40+ pounds
• Work in the office and field, including occasional evening/weekend events and domestic and international travel

• Bachelor of Commerce degree or higher, preferably Marketing or Business Administration, OR 3 or more years of relevant luxury wine and spirit industry experience or related luxury product-oriented company experience
• Available for evening and weekend events, sometimes on short notice
• Available for local and international travel
• Valid passport and ability to travel internationally
• Access to a vehicle and valid Ontario Driver’s License
• Effective team player
• Creative thinking and innovation in brand or customer business solutions
• Highly self-motivated and results-oriented
• Business thinking and analytical mindset
• Understanding of statistical data
• Excellent communication skills
• Strong business relationship-building skills
• Organized, detail-oriented, and able to prioritize and meet tight deadlines
• Project management skills
• Event management expertise from creative development through execution and reporting
• Excellent knowledge of Office Suite, especially PowerPoint and Excel
• Strong presentation, public speaking, and negotiation skills
• Digital savvy with understanding of social media and influencer strategies
• Strong understanding of the hospitality industry, including restaurants, bars, and nightclubs
• Basic understanding of the retail industry
• Affinity for the wines and spirits category
• Established Ontario trade contacts on and off premises is a plus
• Spirit and wine sales or marketing experience
• WSET Level 2 or above and related spirits certifications are a plus
• May need to lift, lower, push, carry, or pull 40+ pounds

Demonstrates expertise in developing and executing marketing strategies for luxury brands, with a strong focus on event management, brand activation, and relationship building. Proficient in analyzing market data and driving brand presence in key accounts while ensuring alignment with brand guidelines.

• Event Management Expertise
• Brand Activation Strategy
• Market Analysis Skills
• Strong Communication Skills
• Project Management Skills

• Marketing Strategy Development
• Data Analysis
• Event Planning
• Brand Activation
• POSM Management
• Office Suite Proficiency
• Public Speaking
• Negotiation Skills
• Digital Marketing
• WSET Level 2 or Above

• Creative Thinking
• Team Collaboration
• Self-Motivation
• Detail-Oriented
• Relationship Building

• WSET Level 2 or Above

• Luxury Wine and Spirits
• Hospitality Industry
• Retail Industry
• Brand Guidelines
• Market Opportunities

• Power Point
• Excel
• Social Media Platforms