Specialist, Public Relations

The Specialist, Public Relations will utilize their automotive technical experience to elevate the Subaru brand by seeking to achieve consistency in Subaru’s messages to promote awareness and value. The incumbent will compose press releases as they relate to sales, product, and corporate communications. The Specialist strategically plans, fact-checks, and continually updates PR communication resources e.g., PR website, TV content, social media, PowerPoint presentations, etc.

The incumbent assists the Senior Manager, PR and Sponsor ships as well as the Manager, Sponsor ships and Events, in the logistics of auto shows and sponsorship events to showcase Subaru's model line-up, brand image and corporate identity. Furthermore, the incumbent will utilize product expertise to speak to technical questions and to develop strong business alliances with media, internal stakeholders and team members as well as with vendors to support Subaru's business objectives.

The Specialist will naturally have a sense of urgency but will also be thoughtful and highly detail oriented.

The incumbent will report to the Senior Manager PR and Sponsor ships and will be based out of Subaru Canada’s head office in Mississauga, ON.

The hiring range for this role is $75,000 - $85,000 CAD. The initial base salary offered may vary depending on internal equity and each candidate’s job-related knowledge, skills and professional experience. This recruitment is to fill a vacant position.

• Assist in the development, planning and execution of PR activities, which provide the maximum exposure for Subaru and increase Brand awareness.
• Using exceptional creative and technical writing skills, create written communication to dealers and media contacts, i.e. Press alerts/releases, invitations, updates on press vehicles.
• Organize and execute the distribution of articles written on the subject of Subaru (this involves media monitoring and review of daily media email alerts).
• As a proven team player, assist the Senior Manager, PR and Sponsor ships, and Manager, Sponsor ships and Events, with the planning of all auto shows, sponsor ships and events, with a significant focus on logistics.
• Oversee implementation of various coordination components of all auto shows through ongoing communication with show managers as well as managing and coordinating vendor deliverables.
• Actively participate during auto shows, Car of the Year Testing (AJAC) and other press events to enhance press and media personnel's knowledge of product.
• Organize and execute public relations activities (e.g. press events) with a focus on vehicle logistics and product expertise to help build engaging press presentations.
• Use product expertise to help educate and inform social media influencers and help train Subaru brand ambassadors for auto shows and sponsorship events.
• Establish strong business relationships with automotive journalists and other external contacts in order to promote brand representation and awareness.
• Oversee the administration of press car bookings, influencer bookings, scheduling and maintenance, and vehicle damage reporting process.
• Communicate various new initiatives with internal stakeholders required to take action (i.e. working with the Manager, Digital Marketing or the Manager, Advertising).
• Create and cultivate an open communication environment to promote accessibility and responsiveness to auto journalists' requests/enquiries.
• Apply technical knowledge of the Subaru product when ordering vehicles (trim/models) for events, making strategic decisions around vehicle ordering.
• Analyze and present monthly Ad/PR Value press reports as required, highlighting event analytics around key performance indicators.
• Assist the Senior Manager, PR and Sponsor ships in the preparation of departmental and event budget proposals and in analyzing variances between budget and actuals.
• Recommend budget efficiencies and implement changes as needed on an ongoing basis.
• Review all department invoices against purchase orders/quotes, analyze final cost.
• Review suppliers/vendor quotes periodically to ensure competitiveness.
• Research and recommend suppliers/vendors for all auto…