Senior Associate Brand Manager

Senior Associate Brand Manager Job Description Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

• Drives delivery of brand business objectives including net sales, operating profit, gross margin & market share
• Supports development and execution of 3-year brand operating plan, commercial programs, and annual plan delivery
• Collaborates with sales strategy, customer teams and field representatives to develop and execute shopper marketing plans
• Leads consumer promotions + digital, social and search ecosystem through development and execution of annual plans
• Supports advertising post-program analysis to adjust investment strategies and optimize return on investment on dollars spent as necessary to ensure business objectives are delivered + identify areas for continuous improvement
• Serves as one of the key contacts for all internal and external (advertising agency + vendor) relationships
• Effectively manages advertising & consumer promotions, shopper marketing and trade budgets
• Supports appropriate market analysis/research to understand customer needs and trends in the market
• Analyzes and creates reports ongoing to understand competitive landscape, segment potential, profitability + drivers to track progress against business objectives and drive necessary actions to deliver on targets
• Project lead for sku portfolio management, packaging, brand idea and other projects where U.S./Canada collaboration is required
• Leads monthly business reviews for assigned brands; leveraging sales data to identify areas opportunity to drive growth plans
• Other duties as assigned

• Bachelor's degree or higher in business or related field
• 5+ years of prior Marketing or relevant experience, ideally in CPG
• Entrepreneurial, can-do attitude to find ways to break down growth barriers
• Demonstrated positive energy to effectively represent Brand internally & externally
• Motivated by challenges and possessing a robust sense of curiosity
• Passionate about driving Brand growth by better meeting consumer needs
• Ability to work independently and complete projects within required time frames
• Strong analytical acumen with strong collaboration, communication, and presentation skills
• Strong knowledge and demonstrated use of advanced PC based applications (Windows, Word, Excel, PowerPoint)
• Ability to travel 10-15% of the time

• Undergraduate/Graduate Degree in Marketing or MBA
• Able to work in a matrix organization driving collaboration across functions, geographies & businesses
• Project leadership (medium to large-scale projects)
• Strong Digital, Social or eCommerce Marketing Execution Experience
• Leading/developing self and coaching other employees
• Demonstrated ability to drive insights and action from data analysis
• Knowledge and demonstrated use of data access tools (Nielsen Market track)
• Supporting complex business negotiations
• Led by Purpose. Driven by You.

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