Manager, Digital Marketing

Position Summary

The Manager, Digital Marketing drives sales and traffic both online and in-store by developing and implementing strategic marketing plans, leveraging data and customer insights, and collaborating with cross-functional teams to enhance customer experience, retention, and revenue growth.

The Manager, Digital Marketing develops strategies to support digital programs aimed at increasing traffic and conversion across various channels. This role works closely with Consumer Insight and Customer Data platform teams to identify customer segments and opportunities for implementing pilot tests and recurring campaigns. Additionally, the role monitors customer behavior shifts between online and in-store activities, ensuring database health, and creating projections.

Developing compelling messages and value propositions to engage, retain, and reactivate customers is a key responsibility. The Manager, Digital Marketing leads the implementation of retention programs across various digital marketing channels and ensures seamless interaction between marketing messages and transactional communications to add customer value. Collaboration with Consumer Insight and Customer Care teams is essential to increase customer satisfaction. The Manager, Digital Marketing is responsible for managing a marketing budget to achieve both short-term and long-term growth objectives.

This includes delivering strategic marketing plans to support the growth of market share, new customer acquisition, retention, frequency, and lifetime value. The role also involves developing promotional activities and event strategies to drive sales and leading the development of annual operating plans based on performance data, market intel, and business goals. Regular reporting and analysis of business results and marketing initiatives ensure continuous improvement and optimization.

The Manager, Digital Marketing works in strong partnership with digital channel teams to define broader business objectives, ensure effective spending, and refine promotional strategies.

Leadership Expectations:
Respect the Individual:
Demonstrates and encourages respect for others; drives a positive associate and customer experience for all; embraces differences in people, cultures, ideas, and experiences; supports workplaces where associated feel seen and connected through a culture of belonging, so all associates thrive and perform; contributes to an environment allowing everyone to bring their best selves to work. Demonstrates engagement and commitment to the team, developing others through feedback, coaching, mentoring, and developmental opportunities;

and recognizes others’ contributions and accomplishments. Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of audiences; and demonstrates energy and positivity for own work. Acts with Integrity:
Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving). Follows the law, our code of conduct and company policies, and encourages others to do the same;

supports an environment where associates feel comfortable sharing concerns; reinforces our culture of non-retaliation; listens to concerns raised by associates and takes action; acts with accountability for achieving results in a way that is consistent with our values. Is…