Manager, Marketing and Communications

The Peel District School Board (PDSB) is a racially, culturally and linguistically diverse board dedicated to helping every student learn, grow, and succeed. PDSB proudly serves students and communities across Mississauga, Brampton, and Caledon. In PDSB, 87% of students are racialized, non-white, representing 162 different ethnic backgrounds. Student diversity also exists in terms of gender and gender expression, sexuality, and in terms of ability and faith.

A responsive and empathetic understanding of the lived experiences of the students and communities we serve is vital to those who will take on roles within the PDSB. The workforce consists of teachers, office staff, custodial staff, educational assistants, and professional staff. Working at PDSB means joining a community that values collaboration, meaningful relationships, and a shared commitment to helping every learner reach their full potential while engaging families and communities as essential partners in student success.

Reporting to the Executive Officer, Communications and Public Engagement, the successful applicant will develop, execute and lead comprehensive marketing and communications plans, with a focus on community engagement and stakeholder relations to support Peel District School Board initiatives and events.

As Manager, Marketing & Communications, you will work with senior administration, school administrators and trustees on key initiatives and develop marketing and communication strategies that support public consultation, partnerships and relationships with external audiences; supervise permanent and contract staff in the department; manage project budgets and timelines; and develop and facilitate professional development sessions.

This posting is for a Backfill/Replacement.

• Develop and implement strategic marketing and communications plans, with a focus on community engagement for external audiences;
• Contribute to overall marketing and communications strategy and components to support system wide implementation of key board initiatives. This includes brainstorming, drafting marketing and communications plans, writing marketing and communications support materials, and execution across communications channels;
• Develop and execute high-profile integrated marketing and promotional campaigns aimed at enhancing the board's and schools' reputations in communities and supporting enrollment;
• Identify the scope of projects - both within the Communications department and for internal clients, both in terms of time required and budget;
• Supervise department staff and external vendors;
• Responsible for managing, mentoring and evaluating the communications team to high performance;
• Work with the Executive Officer, Public Engagement and Communications to oversee the hiring of new staff;
• Manage and prioritize new requests or urgent issues;
• Advise senior administration, school administrators and Trustees on key issues;
• Provide time-sensitive, strategic communications counsel to Director’s Office, Superintendents, Trustees, Principals and other management staff;
• Provide clear direction and counsel designed to maintain the board’s positive reputation and to protect the board’s interests;
• Prepare and present oral and written reports - often of a sensitive and highly confidential nature;
• Develop and/or revise job descriptions;
• Screen applicants for positions supervised;
• Develop and implement processes to improve workflow and productivity of department;
• Identify and monitor emerging issues that impact the Peel District School Board;
• Participate in special initiatives and projects on an as-needed basis;
• Other duties as assigned.

• Degree in Marketing, Communications, Journalism, Public Relations or a…