Digital Marketing & Communications Specialist

Digital Marketing & Communications Specialist Job Description Digital Marketing & Communications Specialist ESSENTIAL DUTIES AND RESPONSIBILITIES 1.0 – PR and Comms

• PR Activation: Build and execute an annual PR strategy — pitching Canadian food service and hospitality trade media, writing press releases, coordinating interview opportunities, and positioning RATIONAL as a category expert and thought leader.
• Strategic Communications: Write and edit marketing collateral, email communications, and external announcements; develop and maintain the annual editorial calendar, aligning PR and advertising with campaign priorities and ensuring copy is consistently on-brand, concise, and compelling.
• Media Partner Relations: Manage relationships with strategic media partners and industry publications; develop annual tactical plans by partner, oversee media budgets, coordinate ad deliverables (print, digital, sponsored content), and report on results monthly.

• Social Strategy & Engagement: Own RATIONAL Canada's social media presence; develop and execute a content calendar, monitor and respond to engagement within agreed time frame, and deliver pre- and post-event promotion across email and social platforms to drive campaign registrations.
• Lead Quality & Funnel Governance: Monitor digital lead quality and maintain a structured feedback loop with the global digital team to ensure incoming leads meet qualification standards before entering the sales funnel.
• Performance Optimization: Track and report on digital and communications performance monthly; make data-driven recommendations to improve CTA completion rates, engagement, and conversion across all channels.
• Owned Channels: Manage RATIONAL Canada's website and digital tools; keep content current, ensure accessibility compliance and SEO best practices, and coordinate with the global web team on updates and new initiatives.

• Video Platform: Manage publication and promotion of RATIONAL’s video content in the Canadian market; localize and distribute video assets, drive registrations to the gated platform, and track leads attributed to content.
• Ambassador & Influencer Program: Recruit, onboard, and manage a roster of culinary ambassadors; coordinate content deliverables, ensure brand alignment, and measure reach and impact.
• Competitor Intelligence: Monitor competitor activity across media, social, and digital channels; synthesize findings into actionable insights that inform positioning, messaging, and campaign priorities.

• Partner with the Central Marketing team in Germany to localize global content for the Canadian market, adopt and adapt best practices, and continuously optimize campaign and channel performance.
• Work with creative design team to have an up-do-date collection of campaign and house ads that highlight our products, their features, and customer benefits, with an eye for design.

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Experience working with Influencers and/or Brand Ambassadors
• Bachelor’s degree (B.A.) from a four-year college or university in Marketing, business, communications, or related field;
• One to three years of relevant marketing experience
• Experience writing and editing marketing collateral

• Ability to effectively present information, conduct conference calls, and respond to questions from groups of managers, clients, customers and the public.
• Excellent writing skills
• Ability to speak, write, or read French (preferred)

• Analytica…