Senior Manager Marketing Communications

Location:

Mississauga, Ontario

Job Schedule:

Full-time, (Hybrid 4 days onsite, 1 day Remote)

Education Requirement:
University degree in marketing/advertising or equivalent

Sponsorship:
No

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We are currently looking for a Senior Manager Marketing Communications to join our team in Mississauga, ON
.

Responsible for setting and executing the marketing communications strategy for the Nissan brand in Canada, including advertising (brand, retail and DAA), partnerships & events, media planning, reporting and VI (visual identity) initiatives to support attainment of corporate sales, brand image and product positioning objectives for Nissan. Responsible for maximizing Agency efficiency and overall management of agency staff, and NCI marketing team.

The following position function statements describe the general nature and level of work being performed. The position function statements reflect expectations of the fully trained, proficient incumbent who meets all performance criteria.

• Strategic management and development of Nissan advertising plans nationally (brand, retail and DAA), with executions across all media channels (traditional, digital, social, events etc). Manage all related agency activities and budgets. Examples include developing media and creative plans for product launches and sustainment campaigns, ensuring collaboration with all relevant stakeholders (agency, CMM, web/CRM/events/PR and regional teams). Success metrics include marketing KPIs (traffic, KBAs, leads, brand lift, OAO etc), as well as dealership traffic & engagement, and sales.
  
  45%

• Lead development and execution of all Nissan partnerships, sponsor ships and events, ensuring key brand initiatives are executed flawlessly, delivering desired outcomes. This includes major sponsor ships (i.e. CHL), as well as key events (i.e. Autoshows) as well as provide assistance to regional teams for local activation opportunities. 20%

• Control the overall FMI budget for Marketing Communications team. Ensure the allocation of Direct and Indirect funds are effectively used in accordance with the NCI’s Delegation of Authority Policy. Work with finance department to ensure adherence to overall budgets as the fiscal year progresses. 10%

• Integration and best use of market research data into brand development and advertising plans, as well as providing relevant and actionable marketing reporting within a variety of governance meetings withing the local region, as well as with Global Nissan teams; e.g. work with MI/BI group to identify opportunities for brand enhancement and work with data to enhance media plans to ensure corporate objectives are met.
  
  10%

• Manage, develop, train and motivate marketing team (team of 8, 3 direct reports) and ensure integration of functions to achieve corporate goals. Manage different program rollouts and materials for executive meetings. Includes managing agencies to ensure obligations are being met and that budget is managed. 10%

• Responsible for communications of brand strategies and vehicle launch campaigns nationally. Including liaison with all Nissan divisions, executive, regions and dealers for feedback. 5%

The following qualification factors reflect the minimum skills and abilities required of the qualified applicant.

• This position requires a University degree in marketing/advertising or equivalent discipline,

• 15 years experience in automotive industry/retail operations
  with brand and product specific experience in marketing (five of which are in a managerial position
  .

• Knowledge of Dealer/factory operations are critical. Incumbents must have experience managing projects, budgets, agencies or suppliers of communications services.

• Must have a demonstrated history of working at, or with,
  advertising and/or media agencies
  .

• Strong planning and organisational skills and knowledge of the diverse Canadian market are required.

• Event marketing experience
  .

• Broad knowledge of marketing principles and activities is required.

• Proficiency in understanding the general market and automotive market in Canada, as well as media theory, research methodologies and the branding concept are required.

A variety of internal and external contacts are required including executive presentations, employee and dealer presentations and communications. Expert communications skills are required when managing agencies; implementing national programs; managing conflict,…