Manager, Category Marketing - Brand Rep & WM Brands

Position Summary…
This role develops strategic annual and agile plans aligned with enterprise priorities, manages end-to-end Omni channel marketing plans, and integrates category seasonal strategies to achieve business goals.

What you’ll do…
This role leads the planning of enterprise priorities for marketing, translating business objectives into customer strategies and brand-right marketing plans. The role may partner with merchants and cross-functional stakeholders to understand business strategy and goals, translating them into customer-facing strategic directions.

Strategic marketing planning is a primary responsibility, integrating cross-functional inputs to deliver annual Omni channel customer marketing plans. The role may also manage budgets, business alignment, and approvals where necessary. Media plans are built alongside media managers, agencies, and integrated communications/digital teams to define customer-facing marketing plans. Briefing internal teams and external partners to activate the Omni channel communications plan is essential.

Quarterly merchant planning with key support partners builds and executes detailed Omni plans through always-on (owned channels) and in-store initiatives. The role leads the execution of priority projects end-to-end, working closely with all marketing stakeholders to ensure deliverables achieve the strategy. Collaboration with enterprise cross-functional stakeholders may also be necessary.

Partnering with the Insights team to analyze and understand performance to influence and improve future planning is also a key aspect of this role. This collaborative approach ensures that marketing strategies remain relevant and effective.

Leadership Expectations:

Respect the Individual:

Demonstrates and encourages respect for others; drives a positive associate and customer experience for all; embraces differences in people, cultures, ideas, and experiences; supports workplaces where associated feel seen and connected through a culture of belonging, so all associates thrive and perform; contributes to an environment allowing everyone to bring their best selves to work.

Demonstrates engagement and commitment to the team, developing others through feedback, coaching, mentoring, and developmental opportunities; and recognizes others’ contributions and accomplishments.

Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of audiences; and demonstrates energy and positivity for own work.

Acts with Integrity:

Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture;supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).

Follows the law, our code of conduct and company policies, and encourages others to do the same; supports an environment where associates feel comfortable sharing concerns; reinforces our culture of non-retaliation; listens to concerns raised by associates and takes action; acts with accountability for achieving results in a way that is consistent with our values.

Is consistently humble, self-aware, honest, and transparent.

Serve our Customers:

Delivers results while putting the customer first and applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.

Adopts a broad perspective that considers data, analytics, customer insights, and different parts of the business when making plans.

Strive…