Senior Paid Media Manager

Position Summary:

At , we're a remote-first, global team. We're also AI-first, so finding practical ways to use AI is part of every role here.
As the Senior Paid Media Manager, you will own paid media strategy and hands-on execution across the  portfolio of brands. This senior individual contributor will manage budgets, campaigns, testing, attribution, and reporting to improve customer acquisition, brand awareness, and revenue growth while partnering with content, SEO, web development, marketing leadership, and external agencies.

What you’ll do:

Build and execute paid media strategies across Google Ads, Microsoft Advertising, Meta Ads Manager, Linked In Campaign Manager, X Ads, and other relevant channels
Plan, allocate, and optimize annual six-figure advertising budgets across paid channels to meet business goals and improve return
Set campaign KPIs, monitor pacing and performance, and report results and optimization recommendations to leadership
Manage keyword research, competitive analysis, bid strategies, and campaign structures across audiences, regions, and devices
Develop and refine audience targeting using first-party and third-party data
Create and refine ad copy and creative, and run A/B tests across advertisements, landing pages, and campaign concepts
Analyze customer journeys, conversion paths, and campaign attribution to identify and implement performance improvements
Use the company’s internal AI-connected paid media system and other practical AI workflows to review performance, streamline work, and support optimization decisions
Partner with web development to improve conversion tracking and landing-page performance, including work involving GA4 and Google Tag Manager
Coordinate paid and organic search strategies with content and SEO partners
Develop and maintain controls that reduce click-fraud risk
Manage external agencies and vendors and share paid media best practices with the broader team
Support other tasks or projects as assigned to meet team and business needs

About you:

5+ years of experience managing paid media campaigns, including at least 2 years in a senior role
Demonstrated hands-on experience managing paid media platforms and personally managing annual advertising budgets of six figures or more; strategy-only or agency-oversight experience is not sufficient
Expert knowledge of paid search, paid social, display, and remarketing, with the ability to translate business goals into effective campaigns
Advanced analytical and attribution skills, including the ability to use customer-journey and campaign data to improve conversion paths and performance
Ability to design and interpret A/B tests involving ad copy, creative, and landing pages
Strong skill in writing and refining effective ad copy and creative that aligns with brand messaging

Experience with marketing automation and CRM systems; experience with comparable platforms is acceptable

Experience with , or a demonstrated interest in, using AI to streamline workflows, review performance, and support campaign optimization
Careful project management, clear recommendations, and effective presentation of performance data to leadership
A record of working independently, following through from idea to results, identifying performance or tracking issues proactively, and keeping remote partners aligned
Availability to work with US Eastern Time or similar hours and provide sufficient overlap for collaboration with colleagues in North America and Europe when needed

Experience with web hosting, SaaS, or similar B2B technology products is a plus.
Additional assets include Google Ads or Meta Blueprint certification, experience with GA4 and Google Tag Manager, familiarity with Word Press or a comparable CMS, and experience working remotely.
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