VP Customer & Commercial; Food & Beverage Broker

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Job Posting Category: Experienced Professionals (1+ years)
Career Level: Executive (SVP, VP)
Industry: Packaged Goods
Job Category: Sales
Years

Experience:

10-15 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: August 11, 2026

Our client, a leading Food & Beverage Sales& Marketing Agency
, is looking to hire a VP Customer &Commercial to join their team on a permanent, full-time basis.

This companyis in Mississauga, ON and operates on a Hybrid Work Model
. Please inquire for details.

Reporting tothe Managing Partner, this role will be responsible for leading customer,commercial and client strategy across Canada and the United States while driving profitable growth and enhancing client satisfaction. The VP Customer & Commercial will also be responsible for leading a high-performing customer & commercial team.

• Serve as a key member ofthe leadership team.
• Collaborate with the Managing Partners to establish and execute annual and long-term business objectives.
• Develop customer andclient strategies that support profitable growth across Canada and theUnited
  
  States.
• Identify new market opportunities, channels, customers, and growth platforms.
• Lead strategic planning processes for major customer accounts and client portfolios.
• Provide commercial leadership for new brand launches, acquisitions, and market-entry initiatives.
• Lead relationships withmajor retailers, distributors, and food service customers.
• Develop and execute customer growth strategies across all channels.
• Oversee annual customer business planning and joint business planning efforts.
• Support major retailernegotiations, line reviews, and strategic initiatives.
• Drive distribution growth, promotional effectiveness, category expansion, and customer profitability.
• Resolve critical customer issues and ensure service excellence.
• Act as relationship ownerfor Company's principal and brand partner portfolio.
• Lead annual client business reviews and strategic planning sessions.
• Ensure client objectives are translated into measurable commercial activities.
• Provide clients with ongoing business performance reviews and growth recommendations.
• Identify opportunities toexpand existing partnerships and service offerings.
• Deliver exceptional client satisfaction and retention.
• Oversee the onboarding and integration of new client partners.

• Serve as a key member ofthe leadership team.
• Collaborate with the Managing Partners to establish and execute annual and long-term business objectives.
• Develop customer andclient strategies that support profitable growth across Canada and theUnited
  
  States.
• Identify new market opportunities, channels, customers, and growth platforms.
• Lead strategic planning processes for major customer accounts and client portfolios.
• Provide commercial leadership for new brand launches, acquisitions, and market-entry initiatives.

• Own customer and clientgrowth strategies across the organization.
• Drive revenue, margin,and profitability targets.
• Build and monitor annual sales and growth plans.
• Identify opportunities for distribution expansion, innovation, and category growth.
• Develop strategies to improve customer penetration and market share.
• Partner closely with Sales, Operations, Finance, and Marketing teams to achieve business objectives.

• Champion acustomer-centric culture.
• Establish service standards and performance expectations.
• Ensure timely resolution of customer and client concerns.
• Improve processes that enhance customer and client experiences.
• Monitor…