Strategic Account Manager Aftermarket

Position Title: Strategic Account Manager Aftermarket
Department: Sales
Reporting Manager: Vice President, Sales

Join a purpose-driven, Canadian-owned company—The exclusive manufacturer and distributor of Castrol branded lubricants in Canada, one of the world’s most recognized brands. Step into a high-impact leadership role where innovation, integrity, and people come first. We’re growing fast—and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast. Competitive compensation, benefits, and rewards.

Real influence.

Wakefield Canada is the exclusive distributor of Wakefield and Castrol premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy‑duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance‑driven culture has made Wakefield a top‑tier workplace and partner of choice nationwide.

As a key direct report to the Vice President Sales, the Strategic Account Manager Aftermarket will be responsible for the planning and implementing of all sales activities for Wakefield products directed through the Aftermarket channel. The responsibility extends to achieving strategy execution, volume, share, and profit targets, maximizing sales coverage efficiency, developing senior level business relationships with head offices, franchise groups and customers, and achieving targeted distribution levels on strategic initiative.

• Work with direct/indirect report sales team to develop and execute annual and quarterly sales plans by brand, category, customer, and market to include the delivery of specific volume, share, and profit objectives.
• Direct the activities within the area of responsibility to maximize the profitable share of Wakefield products.
• Maintain and increase customer penetration through high level, meaningful contact with key customers within the channel. This includes frequent personal interface with key customers, formal business reviews with customer senior management, as well as directing the activities of subordinates.
• Develop and manage all budgets for the channel to control costs while maximizing sales and profits. This includes monitoring and continually evaluating the channel’s overall effective use of all programs spending to ensure maximum return on investment. This will include direct WCI P&L influence.
• Routinely evaluate customer sales/marketing interactions and coverage including promotional support necessary and competitive activity affecting Wakefield’s performance.
• Partner with Supply Chain managers to identify the best method for distribution and replenishment of product to meet key customer requirements for both modular and promotional shipments.
• Build and maintain WCI distribution strategy for the entire Aftermarket customer base to ensure WCI maximizes sales while minimizing customer conflict.
• Coordinate efforts with the Marketing Department to identify and act upon strategic opportunities within assigned areas of responsibility, including development of specific programs and promotions.
• Coordinate with the Finance Department the development, completion, and timing of all reporting requirements such as expenses, activity, sales statistics, forecasting, and ad hoc that are required to properly manage the business.
• Communicate on a frequent basis with the VP Sales and keep them informed regarding all issues and activities affecting the business.
• Maintain close internal contacts with all line and staff functions within Sales, Marketing, Finance, Customer Care,…