Technical Sales Representative

Lincoln Electric is a high-performance industrial machinery and technology leader who helps customers manufacture and maintain vital equipment and infrastructure. Lincoln Electric’s innovative solutions enable higher quality and productivity across a variety of processes including welding, cutting, brazing, machining, process automation, and field repair. The Company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to help customers build better and achieve resilience in their operations.

Headquartered in Cleveland, Ohio, Lincoln Electric is the essential ‘Linc’ that keeps the economy running. The Company operates 71 manufacturing and automation facilities across 20 countries and serves customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company’s website at

Hamilton, Remote - Canada

Salary Full-Time

Sales

($80,000 - $110,000)

%

30317

The Sales Department is responsible for contributing to the ongoing business activities and priorities of the company through the sale, promotion and marketing of all industrial products and services in accordance with budgeted objectives and company requirements. The business unit and Sales Department Team members are expected to deliver results in a timely, discreet and ethical manner.

• To report directly to the Regional Manager and communicate all relevant matters pertaining to internal and external sales / marketing activities on behalf of the company.
• To assume full accountability for account development within an assigned District, develop and source leads, upsell existing accounts and continually prospect for new business opportunities with potential customers.
• To manage all assigned territory sales activities for Lincoln Electric products.
• To effectively sell to major accounts, distributors, consulting engineering firms, established customer accounts and prospective customers.
• To prepare and submit annual budgets, strategic plans, estimates and forecasts in conjunction with ongoing business requirements, priorities, policies and procedures.
• To liaise with and collaborate with senior managers, line and non-management staff at all levels across the company in an advisory capacity on matters pertaining to:

• Sales, Marketing , Product Development , Market Research, Customer Service / Order Desk
• Materials, Manufacturing, Pricing, Warehouse / Inventory
• To continually recommend initiatives and take proactive responsibility for district marketing and sales activities.
• To prepare analysis of competitive products and selling techniques, conduct customer research activities, and continually solicit customer needs, on an ongoing basis, as well as, analyze competitive sales budgets, quotas, pricing and distribution strategies.
• To obtain “the best” positioning of company products (displays) with distributors at point-of-purchase sites ensuring maximum exposure and promotion of company products.
• To work with established company marketing and pricing literature and modify these within the district to ensure customers and potential customers are well informed.

• To conduct on-site product training sessions and seminars for customers, distributors, and operators (in a safe manner), as well as, co-ordinating presentations at Lincoln’s own company demonstration facilities (working out all logistics including: rental of necessary facilities, presentation equipment, set-up of welding procedures, product lines, marketing literature, and pricing information, to ensure well-co-ordinated technical…