Director of Marketing

Job Details:

Job Location:

953 WY 51 Suite 2-D
- Madison, MS 39110, Position Type:
Full Time, Travel Percentage:
Up to 50% , OVERVIEW:

The Marketing Director is responsible for the execution of marketing programs and the development of local marketing plans necessary for the development of the Club4

Fitness brand. S/he must be conversant in current brand development techniques so as to be able to successfully speak to specific target audiences so as to enable generate new sales leads generating increased sales and member retention. Additionally, the Marketing Manager is responsible for creating visual and written content that are both authentic and genuine in order to create a Club4

Fitness culture online that has the effect of developing a sense of community among members and prospective members researching health solutions.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and or ability required.

• Creates social media strategy, brand and location pages, to drive engagement and increase followers.
• Create and maintain a social calendar and posting schedule monthly for, pre-sales, open locations, and brand page for all Club4
  
  Fitness.
• Create and post unique social graphic/video content.
• Copy-write captions, posts, responses, and boosted posts.
• Creates budgets by location for local social media activities.
• Source localized content from locations: personal visits/instructors/corporate partners/brand ambassadors.
• Work cross-functionally, with Group Fitness, Personal Training, Regional and General Managers to promote relevant topics via organic posts, giveaways and brand ambassador engagement.
• Effectively communicate marketing programs and develop local store marketing (LSM) plans based on defined goals and objectives.
• Create and maintain communication automation for leads and members.
• Educate and train the field team on how to implement local marketing initiatives that effectively promote and increase revenue at the local club level.
• Develop, Educate, and Implement local store social media management “pro tips & tricks” for the field.
• Build working relationships with local agencies and vendors in all communities supporting Club4
  
  Fitness facilities.
• Communicate with vendors and translate needs into actions in support of integrated support for those business vendors and Club4
  
  Fitness.
• Assists with the development of open store and pre-sale marketing calendars and campaigns.
• Coordinates the timely customization for all pre-sale, soft opening, grand opening, campaign, and sales building materials to ensure that all clubs have the appropriate marketing support to maximize sales.
• Execute marketing communications to the field to ensure optimum execution of marketing programs, including the development of Implementation Guides for campaigns and case studies for local club marketing initiatives.
• Assist with conceptual and creative development process including briefing, creation, development, production, and fulfillment of marketing materials.
• Copywriting for Paid Advertising and monthly marketing materials.
• Conduct competitive and brand analysis as assigned.
• Maintains location directory with timelines of all pre-sales, openings, and anniversaries.
• Manage and introduce new relevant brand social media channels such as:
  Facebook, Instagram, Twitter, You Tube, Socia Live, Snap Chat, etc:
• Build culture and community across locations engaging both prospects and active/current members
• Comment and engage across social platforms through alternative strategies designed to foster increased community awareness of the Club4
  
  Fitness brand and to increase in Facility as well…