Strategic Marketing Manager

Onsite Position in Missoula OR Kalispell, MT

Position Title:

Strategic Marketing Manager

Organizational Relationship:
Reports to Senior Vice President of Marketing

Supervisory Responsibility:
Marketing Analyst;
Performance Marketing Specialist

General Function:
The Strategic Marketing Manager serves as the execution and performance leader within the Marketing department. This role is responsible for leading end-to-end, data-driven marketing campaigns with a strong emphasis on performance, advertising effectiveness, targeting, and ROI.

The Strategic Marketing Manager translates organizational and marketing strategy into actionable campaigns, oversees marketing performance and optimization, owns the marketing website as a growth and service channel, and ensures campaigns are executed efficiently across teams, partners, and vendors. While this role manages assigned direct reports, it is intentionally hands‑on and deeply involved in campaign execution, platform oversight, partner management, and cross‑department collaboration.

Lead end-to-end campaign planning and execution, with primary ownership of targeting, channel strategy, media approach, and performance outcomes.

Partner closely with the Director of Brand Marketing to align creative execution with campaign strategy and performance goals.

Ensure campaigns are data-driven, well-targeted, and optimized throughout their lifecycle, particularly across digital and paid media channels.

Own in-flight optimization decisions for digital advertising and social media campaigns to improve performance and ROI.

Develop campaign briefs, timelines, and measurement plans to ensure clarity, accountability, and strong execution.

Oversee paid and performance marketing efforts across digital and traditional channels, ensuring spend is aligned with strategy and business objectives.

Provide active oversight of media plans, channel selection, and budget pacing, recommending adjustments as needed.

Collaborate with internal team members and external partners to ensure advertising execution meets performance expectations.

Serve as the internal owner of advertising performance, ensuring results are monitored, understood, and acted upon.

Serve as the strategic and operational owner of the Whitefish Credit Union website as a marketing, sales, and service channel (excluding online banking and connected systems).

Own website strategy, structure, content priorities, and conversion optimization, with accountability for performance outcomes.

Lead the transition toward a balanced sales and service website experience, supporting both growth and member needs.

Partner with third‑party vendors and internal teams to guide execution on the Hub Spot platform.

Use data and insights to continuously improve site performance, user experience, and lead generation.

Partner closely with the Marketing Analyst to ensure strong attribution, reporting, and performance measurement across campaigns and channels.

Use data and insights to inform decisions, prioritize work, and recommend strategic adjustments.

Translate performance data into clear recommendations for the SVP of Marketing and other stakeholders.

Champion a culture of data-informed decision‑making across the marketing function.

Effectively manage time, resources, and personnel, with working knowledge of principles and practices of supervision, shift scheduling, training and performance evaluation.

Review and approve staff timecards within prescribed timeline.

Ensure that all staff comply with the 5‑consecutive‑days out‑of‑office policy.

Balance delegation with hands‑on involvement to ensure work moves forward efficiently.

Serve as a primary marketing partner to internal departments, ensuring campaigns and initiatives are executed smoothly across teams.

Coordinate closely with Brand, Community Development, Marketing Operations, Lending, Branches, IT, and external vendors.

Act as a problem‑solver and execution leader to keep projects moving and reduce friction across the organization.

Assist with occasional branch…