Head of Sales, Consumer Channels - Pro Hair

Head of Sales, Consumer Channels - Pro Hair

Location:

LA or NYC

Work Arrangement:
Hybrid

Reportsto: SVP Pro Hair

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries.

Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

This role will lead the strategic vision and execution of Consumer Channels for Pro Hair in the US, driving growth, brand equity, and commercial excellence across Premium Retail, E-commerce, Secondary, and Food/Drug/Mass (FDM) channels. This role is accountable for delivering Net Revenue and elevating the presence of Pro Hair brands across all consumer touchpoints.

This role is pivotal in shaping how our Pro Hair brands show up in the US market. It blends strategic foresight with commercial execution, offering the opportunity to lead a dynamic team and influence the broader transformation of our Consumer Channel strategy.

• Scope of Responsibility
• Direct Ownership:
  Premium Retail (e.g., Ulta, Sephora, Department Stores, Specialty Beauty, Salon Chains)
• Strategic Oversight: E-commerce (Amazon, DTC, ), Secondary (Discounters), and FDM
• Cross-functional Leadership:
  Partner with Trade Marketing, Brand, Education, and Commercial Planning to ensure seamless execution
• Own and deliver the Net Revenue targets for all Consumer Channels
• Define and execute the commercial strategy in partnership with Trade Marketing and Brand teams
• Lead and develop the Premium Retail team, managing key accounts and driving joint business planning
• Provide strategic direction and performance oversight for Ecom, Secondary, and FDM channels:
  • Amazon/DTC:
    Dual reporting structure with dotted-line accountability to this role for Pro Hair brand strategy and execution. Functional reporting is with the Ecom Sr Director.
  • Secondary Channel:
    Dotted-line reporting to this role for Pro Hair brand strategy and execution. Functional reporting is with the Head of Sales, Retail.
  • FDM Leader:
    Strategic partner to align on execution and performance of Pro Hair brands in Food, Drug, and Mass channels.
• Build and nurture customer relationships to unlock growth and category leadership
• Serve on the Pro Hair US Leadership Team, contributing to strategic initiatives, channel expansion, and divisional transformation
• Team Leader & Coach:
  • Buildsa highperformingculturewithmulti-functionalteamanddirectreports
  • Coachdirectreportsinstrategysettingandtargetedproblemsolving
  • Collaborates with Product Supplyand Customer  Serviceonissueshooting
  • Collaborates with Trade Marketingonmarketingplansandcreative
  • Collaborates with National Account Managersoncustomerrequirements
  • Collaborates with Education on educationalplanningandexecution
• Business Management:
  • Responsibleforanalyzingindustryandcustomertrends
  • Responsibleforbudgetsandforecasts
  • Deliver Oppsand Risksmonthlyandthenbring Oppstolife .

• 10+ years of experience in Beauty or Consumer Goods, with a strong commercial track record
• Proven leadership of high‑performing teams
• Deep expertise in Premium Retail and E‑commerce; FDM experience is a plus
• Strategic thinker with a bias for action and flawless execution
• Collaborative mindset with strong stakeholder management skills
• Passionate about building brands and delivering results
• Acts as a business owner (driven, tenacious, and accountable)
• Strong analytical ability, attention to detail, and organizational/time management skills
• Flexibility to travel (20-40%)

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $165,000 - $220,000 salary per…