Product Manager, Consumer Products

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Full Time Florissant, MO, US

2 days ago Requisition

Reporting to:
Vice President, Product and Marketing

About the Augustine Institute

The mission of the Augustine Institute is to serve the formation of Catholics for the New Evangelization. Through our graduate school, media, and parish programs, we equip Catholics intellectually, spiritually, and pastorally to renew the Church and transform the world for Christ.

Position Summary

We are seeking a strategic, data-driven, and growth-oriented Product Manager to join our product team. The ideal candidate will take end-to-end ownership of our direct-to-consumer (B2C) offerings, applying consumer psychology and rapid experimentation to maximize user acquisition, daily active engagement, and retention. In this role, you will lead continuous A/B testing, optimize self-serve monetization funnels, and build rigorous business cases for new offerings.

Collaborating closely with cross-functional teams—including technology, marketing, content, and customer success—you will deliver frictionless, emotionally-resonant experiences that help Catholics understand, live, and share their faith.

Key Responsibilities:

• Develop and communicate a clear, prioritized product roadmap that aligns with organizational goals and ensures successful implementation.
• Lead the product vision, lifecycle, and growth strategy for direct-to-consumer offerings.
• Develop quantitative business cases, market forecasts, and strategic justifications for new and prospective consumer product features and offerings
• Create and implement comprehensive go-to-market strategies, designing high-converting onboarding and product adoption funnels.
• Run continuous multivariate and split tests on UI/UX elements and workflow details to drive incremental conversion lifts using large quantitative datasets.
• Leverage consumer psychology to maximize daily active usage (DAU) and long-term user retention.
• Optimize the consumer checkout experience, freemium conversion triggers, subscription models, and frictionless payment funnels.
• Direct UI/UX and product design decisions to ensure intuitive, accessible, and deeply engaging user interactions. .
• Advocate for an exceptional user experience, leveraging customer research and insights to improve every user interaction with the products.
• Manage day-to-day project coordination, ensuring timely delivery of product initiatives.
• Work with cross-functional stakeholders, including engineering, design, marketing, sales, and content teams, to implement projects effectively and on time.
• Monitor project progress, identify risks, and take proactive measures to address challenges.
• Optimize the user experience by analyzing feedback, usability data, and industry best practices.
• Clearly communicate product developments, updates, and changes to internal and external stakeholders.
• Monitor product performance and implement optimizations to enhance user engagement.
• Serve as the primary point of contact for product-related inquiries and initiatives.
• Develop training and documentation to support product maintenance.
• Stay informed about industry trends, emerging technologies, and best practices.
• Other responsibilities as directed by the Vice President, Product and Marketing.

Qualifications:

• Bachelor’s degree is required; an advanced degree in business or related field is preferred.
• Minimum of three years of experience in a similar product-development/management leadership role or related field.
• Deep understanding of the Catholic Church with a strong fundamental understanding in faith formation and catechesis.
• Ability to…