California Video Producer & Social Media Specialist

Job Description

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses.

We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, Locali

Q, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.

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The USA TODAY NETWORK is seeking an energetic, innovative, and collaborative video producer and social media specialist to join our California team. This role is central to driving audience development through producing dynamic original video and acquiring and retaining publishing rights to user-generated content (UGC) for California audiences.

Must be willing to relocate to the Los Angeles area.

• Collaborate closely with reporters, editors, the audience team, local visual journalists and national video colleagues to enhance multimedia storytelling and amplify news coverage for Californians.
• Actively seek, secure, and retain publishing rights to compelling UGC video content in real time, leveraging social platforms and direct community engagement.
• Produce and edit UGC video, optimizing it for California viewers and ensuring it aligns with the USA TODAY NETWORK’s editorial standards.
• Conceive, shoot, and produce original vertical video stories.
• Design engaging content for Tik Tok, Instagram Reels, You Tube Shorts, and emerging platforms to maximize reach, watch time, and retention among California audiences.
• Develop and execute audience growth strategies, using real-time analytics and audience insights to expand and retain viewership.
• Serve as a visible on-camera brand ambassador for the network, delivering standups from news scenes or studio setups, and contributing stills as needed.
• Stay on top of social trends, platform developments, and innovative UGC acquisition techniques to keep our content fresh, relevant, and audience focused.

• Assign, shoot, produce and experiment with video to grow and engage California audiences in real time.
• Acquire, produce, and deliver vertical UGC and original video, maintaining accuracy, journalistic integrity, and creative storytelling tailored to California.
• Engage with the local community both online and in-person to source, vet, and acquire UGC video publishing rights efficiently and ethically.
• Participate in planning meetings, pitching new ideas that focus on UGC integration, audience development, and editorial strategy for video and social media.
• Promote the USA TODAY NETWORK brand with strategic, shareable video content, driving loyalty and traffic within California.

• Bachelor’s or master’s degree in journalism, media production, communications, or related field; or equivalent professional experience.
• Proven track record shooting and editing original video and acquiring and producing UGC video, with a portfolio that demonstrates audience-centric storytelling and growth on social platforms.
• Expertise with mobile video creation tools, professional editing software (Adobe Premiere Pro, Photoshop, social platform apps), and UGC vetting and…