Social Media Manager & Content Creator

Social Media Manager & Content Creator (Centr)

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Welcome to Centr – the home of strength.

Centr is a globally recognized wellness platform founded by Chris Hemsworth in 2019. Through fitness, food and mindfulness, we provide the tools for people to live their strongest life.

Headquartered in Los Angeles, California, we are a passionate team of content creators, strategists, engineers, designers, marketers, and brand builders who bring the Centr lifestyle to life every day.

At Centr, our core values include respect, transparency, accountability, and collaboration. We are proud of who we are and what we do. We don’t just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our team.

Centr is looking for a sharp, creative, and performance-minded Social Media Manager & Content Creator to lead the charge on high-impact, platform-native content that drives engagement, growth, and brand love. This role is equal parts strategist, storyteller, and creator — someone who thrives on turning ideas into scroll-stopping content that moves the business forward.

As the Social Media Manager & Content Creator, you’ll work across Instagram, Tik Tok, You Tube, Facebook, Reddit, and emerging platforms—leading content from concept through execution. You’ll craft ideas, spot trends, and bring stories to life using native editing tools like Cap Cut, while also having support from freelance photographers and videographers. You’ll own Centr’s brand storytelling on social—shaping our content calendar, driving platform-native concepts, and building a distinct brand personality that resonates with our community and fuels growth.

You’ll also own Centr’s organic flywheel strategy: continuously testing, iterating, and scaling content publishing to fuel growth and brand discovery on channels. In addition to brand‑building content, you will foster community with thoughtful community management with diligent monitoring and a variety of channel‑native engagement tactics.

If you’re passionate about fitness, social media, and storytelling, and you know how to stop the scroll, you might be exactly who we’re looking for.

• L DO:
  
  Content Ideation & Storytel
  ling:
  Lead social-first content strategies across Instagram, Tik Tok, You Tube, and more. Concept, script, and execute smart, brand-aligned content that drives engagement, growth, and convers
• ions.
  
  Native Content Crea
  tion:
  Shoot and edit short-form videos and stills using mobile-first tools (Cap Cut, Figma, etc). Deliver polished but platform-native content that feels authentic, timely, and on-t
• rend.
  
  Content Calendar & Copywri
  ting:
  Own Centr’s content calendar, ensuring timely, consistent publishing across channels. Write sharp, scroll-stopping captions that reflect Centr’s tone and connect authentically with our audi
• ence.
  
  Organic Flywheel Owner
  ship:
  Lead and scale Centr’s organic flywheel strategy. Rapidly test and iterate Tik Tok and You Tube content formats to accelerate organic reach, audience growth, and acquisi
• tion.
  
  Community Engagement Str
  ategy:
  Identify channel-native tactics for daily community engagement across core platforms:
  Instagram, Facebook, Tik Tok, Reddit, Link
• edIn.Community Monitoring & Two-Way Convers
  ation:
  Stay plugged into our community. Respond, engage, and capture UGC to amplify real voices and sto
• ries.
  
  Content Ideation & Trendspo
  tting:
  Keep your ear to the ground. Identify cultural moments, emerging trends, and creator collaborations that feel fresh, relevant, and on-b
• rand.
  
  Collaboration & Execu
  tion:
  Work with content creators, influencers, talent, and internal teams to produce high-quality, cost-effective content. Develop production briefs, shot lists, and timelines to ensure creative quality and consistency across campa
• igns.
  
  Optimization & Report
  ing:
  Track content performance, pull data-backed insights, and optimize content based on performance metrics and A/B testing. Provide actionable reports on content performance to inform future strate
• gies.
  
  Cross-Functional Alig
  nmen…