Audience Development Specialist; SEO

Base pay range

$70,000.00/yr - $85,000.00/yr

The California Post is seeking an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This role will report into the Senior Audience Development Specialist (California Post), working closely with cross‑functional teams.

The Audience Development Specialist will play a key role in driving multi‑platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI‑driven platforms.

• Work alongside the Sr. Audience Development Specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, You Tube, social, and AI‑driven search.
• Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi‑platform presence.
• Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on‑ and off‑platform.
• Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions.
• Partner with cross‑functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies.
• Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.
• Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.
• Participate in editorial meetings and contribute real‑time optimization insights to shape coverage.
• Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.

• 3-5 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
• Expertise in multi‑platform optimization (Google, You Tube, emerging AI search engines; social media optimization experience a plus)
• Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
• Understanding of the SEO industry and Google’s evolving web standards; proficiency in structured data/schema.org is a plus
• Ability to balance priorities and thrive in a fast‑paced start‑up environment; experience in a California‑based newsroom is a plus
• Ability to be both a self‑starter and team player; strong interpersonal and communication skills are required
• Highly organized with excellent attention to detail
• Willingness to work nights and weekends as needed

In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.

As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.