Senior Content Strategist

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Apply now Posting #: 5347
Position Status: Full-time regular
Location: San Diego
Position Type: Administrator, University Advancement

Senior Content Strategist;
University Marketing and Communications

5347

In collaboration with their colleagues in University Marketing & Communications, the Content Development and Strategy team creates, manages, and optimizes digital content to support the university’s mission and strategic vision. From developing tailored strategies and producing compelling multimedia content, to overseeing digital platforms and using analytics to drive performance, they ensure institutional messaging reaches our audiences with purpose and impact. They also serve as a resource for the campus community, providing guidance, tools and best practices that elevate the quality and effectiveness of digital communications across the university.

The University of San Diego, an engaged and contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background.

The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

The senior content strategist (SCS) is responsible for assisting in the development and implementation of a comprehensive editorial content strategy that effectively communicates the university’s mission, vision, values, and strategic objectives through engaging and high-quality content. This position oversees the production and distribution of original content across multiple platforms, including the institution’s print and digital publications, university websites, and internal electronic communications.

The SCS leads a team of writers, editors, and contributors, fostering a culture of innovation and collaboration to produce compelling, multimedia stories that resonate with diverse audiences. Working closely with colleagues in University Marketing and Communications (UM&C) and marketing managers across campus, the SCS plays a key role in enhancing the university’s brand identity and reputation through creative storytelling and strategic content initiatives.

This position serves as editor for both the University of San Diego Magazine, the institution’s flagship publication, and the USD News Center, the institution’s internal news hub. The SCS stays current with emerging trends in content marketing, magazine publication, and digital communications, continuously seeking new opportunities to drive engagement, increase brand awareness and advance the university's strategic goals.

• Serve as editor-in-chief of the University of San Diego Magazine, overseeing the editorial team and reporting to the director of Digital Communications.
• Develop story ideas, assign articles to writers and plan the overall content strategy for each issue.
• Write and edit articles, ensuring that they are clear, engaging, maintain brand standards and in alignment with the university’s editorial style.
• Capture photo assets as needed and/or coordinate with internal and external photographers to support content development.
• Coordinate with freelance writers and in-house contributors to ensure that their work meets deadlines and aligns with the magazine’s quality standards.
• Work closely with designers to develop the layout, visuals, and overall aesthetic of each issue.
• Oversee the production process, including proofreading, printing, and distributing the magazine.
• Keep up to date with trends in magazine publishing and higher…