Lifecycle Marketing Manager

Mantra Health is an award-winning mental health and wellness provider for colleges and universities. On a mission to make evidence-based mental health care more accessible to students, Mantra Health partners with higher education institutions to provide undergraduate and graduate students with virtual therapy, psychiatry, 24/7 crisis care, in-the-moment support via Connect Now, peer-to-peer support, emotional wellness coaching, basic needs support, and self-care content modules.

Through augmenting campus partners with high-quality, evidence-based clinical services with seamless campus integrations, Mantra Health improves student well-being while increasing student persistence.

The company was named a Rising Star by the 2022 UCSF Health Hub Digital Health Awards in Mental & Behavioral Health and in 2023 won Juniper Research’s Gold Star award for Best Digital Therapeutic Solution. Mantra Health solutions have been deployed across more than 150 college and university campuses, including Penn State University, Massachusetts Institute of Technology, and Miami Dade College, serving more than 1.3 million students.

We are seeking a Lifecycle Marketing Manager to design, execute, and rigorously optimize Mantra Health’s student journey that drives retention and utilization within our product. This role requires a unique blend of technical mastery (Iterable, HTML/CSS) and analytical ownership, directly linking in-app communications to measurable student success.

As a mission-driven digital health company, our team spans clinical, technology, and business functions. The Lifecycle Marketing Manager will be essential in navigating the complexity of accessing behavioral health and technical execution.

This position offers a unique opportunity to work directly with Mantra’s Head of Marketing and senior leaders across the organization, while making a measurable, data-driven impact on student retention and the company's growth trajectory.

This role will own the strategy, execution, performance, and analysis of the student experience, primarily focused on the in-product experience.

• Design and manage complex, multi-channel automated campaigns (In-App, Push, Email, SMS) within Iterable.
• Develop high-leverage initiatives, such as personalized nudges, feature release rollouts, and retention programs for students approaching the end of their care journey.
• Run a rigorous A/B testing and experimentation framework for all automated flows, ensuring every optimization is statistically significant and documented for future learning.

• Serve as the key analytical owner, building and maintaining reporting dashboards to directly attribute marketing lift to key business outcomes (activation, retention, and service line utilization)
• Utilize deep product analytics to diagnose friction points, identify drop-offs in the student funnel, and generate hypotheses for testing.
• Be accountable for delivering against KPIs including onboarding conversion rates, service line/feature usage rates, weekly activity, and customer retention.

• Partner with Product and Engineering to ensure proper product instrumentation and accurate message deployment across the entire student experience.
• Collaborate with the Clinical and Marketing team to vet all communications for clinical appropriateness and alignment Mantra Health’s brand & clinical outcome realization for patients.
• Manage the operational integrity of the Iterable platform, including segmentation logic, data synchronization, and template hygiene.

You are a proactive, hands‑on Lifecycle Manager with a fierce "builder" mentality and a relentless focus on optimization. You thrive on quickly standing up new capabilities, iterating at speed, and owning the end‑to‑end technical performance and integrity of automated student journeys as the in‑house Iterable expert.

You have at 4‑5 years of hands‑on experience in a dedicated lifecycle/retention marketing role (ideally B2C or B2B2C digital health), with proven expertise in a top‑tier marketing automation platform.

You possess the full optimization skill set,…