Director, Consumer PR & External Communications

Director:
Consumer PR and External Communications (Remote)

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive.

We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has a job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future.

Our goal is to build long‑term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investment decisions in every stage of their lives.

Our culture is grounded in our CORE values:
Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose‑driven work and a collaborative, values‑led culture, we invite you to explore a career with us.

• Develop and execute high‑impact and strategic communications and media relations plans for consumer audiences to build and advance brand awareness, visibility, and credibility. Translate business priorities and complex financial topics and insights into compelling and approachable narratives that resonate with consumers, clients, partners, and the broader marketplace.
• Serve as media relations strategist and spokesperson, cultivating relationships with personal finance reporters, business/market journalists, economic correspondents, new media voices, and broadcast producers to drive high‑impact coverage.
• Partner with and guide PR agencies, coordinating strategy, elevating execution, and ensuring agency output aligns with corporate priorities, brand standards, and measurable performance goals.
• Measure performance and drive continuous improvement, using analytics, media insights, and stakeholder feedback to optimize PR programs and enhance awareness, sentiment, and reputation.

• 8+ years of progressive PR and corporate communications experience, with a blend of in‑house and agency roles; financial services, consumer finance, and/or wealth/asset management experience strongly preferred.
• Hands‑on experience in media relations and message development; spokesperson experience strongly preferred.
• Compelling and persuasive written and verbal communication skills.
• An agile, creative, and strategic approach to work, problem‑solving, and stakeholder engagement.
• Proven ability to deliver results under pressure in a fast‑paced environment.

Edelman Financial Engines takes a market‑based approach to pay. The expected base salary range for this role nationally is $136,000 - $181,400. However, final base pay will be carefully determined based on several factors, including responsibilities, job‑related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.

Your recruiter can share more about the specific benefits eligible for this role during the hiring process.

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Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron’s as the top mega RIA and entrusted by 1.3 million clients to manage more than $300 billion in assets.

Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status.

Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or HR