Product Manager, Marketing Technology Bay Area, CA,

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers.

We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

We are seeking a highly motivated Marketing Technology Product Manager to drive the strategy, roadmap, and execution of our marketing technology stack. This role sits at the intersection of marketing, sales, product, and engineering, and will be responsible for enabling seamless, data-driven customer engagement across both B2C and B2B audiences.

The ideal candidate has experience building and scaling marketing platforms, understands both direct-to-consumer and enterprise marketing dynamics, and is comfortable navigating complex systems and integrations.

Our product leaders are customer-obsessed, collaborate intensely with other key disciplines, and always make decisions with an eye toward Block's business as a whole. Successful product leaders are ambitious and resourceful - willing to go the extra mile to empower our teams and deliver value to our customers.

• Own the Martech
  
  Roadmap:
  
  Define and prioritize product requirements for marketing technology tools (CRM, marketing automation, analytics, personalization, attribution, etc.) that support both B2C and B2B use cases.
• Bridge Marketing & Technology:
  Translate marketing and go-to-market needs into clear product requirements for engineering teams.
• Customer-Centric Enablement:
  Ensure marketing teams can deliver personalized, scalable campaigns across email, in-app, paid media, and events.
• Data & Insights:
  Partner with data and analytics teams to enhance customer segmentation, attribution models, campaign measurement.
• Cross-Functional Leadership:
  Collaborate with Sales, Account Management, Marketing, and Product to align marketing tools with broader company objectives.
• Vendor & Tool Evaluation:
  Lead build vs. buy decisions, evaluate new technologies, and manage vendor relationships.
• Scalability & Compliance:
  Ensure solutions are secure, scalable, and compliant with privacy regulations (e.g., GDPR, CCPA).

• 5+ years of product management experience with a focus on marketing technology, growth platforms, or customer engagement systems.
• Proven experience supporting both B2C and B2B marketing teams, ideally in a high-growth or enterprise environment.
• Strong understanding of marketing platforms such as Salesforce, Hub Spot, Marketo, Braze, Iterable, or similar.
• Experience with customer data platforms (CDPs), data pipelines, and marketing attribution.
• Analytical mindset with proficiency in using data to drive decisions.
• Excellent communication and stakeholder management skills with the ability to influence across teams.
• Strong organizational skills and experience managing multiple projects simultaneously.
• Familiarity with ad tech, audience targeting, and media platforms.
• Experience integrating Afterpay, loyalty programs, or consumer acquisition channels.
• Background in e-commerce, SaaS, or fintech.

• You’ll play a pivotal role in shaping how we connect with customers, enabling both consumer growth and enterprise marketing effectiveness. If you’re excited about building scalable systems that empower marketers to reach the right audience with the right message, this is the role for you.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our…