Manager of Digital Marketing & Ecommerce

Overview

As the Digital Marketing & eCommerce Manager for the Safety Division, you’ll translate the Division’s digital strategy into measurable business results across multiple brands. Reporting to the Director of Digital & eCommerce, you’ll drive sales growth by unifying SEO, ecommerce, lead generation, paid media, social, and email marketing within a consistent, data-driven performance framework.

You’ll combine strategy and hands-on digital expertise, guiding internal marketing teams and agency partners while diving into analytics, SEO, and paid media platforms to ensure flawless execution and continuous optimization. Every digital initiative will deliver measurable business value, enhance customer engagement, and accelerate the Division’s digital maturity.

• SEO & Content
  • Lead multi-brand SEO strategy and execution to grow qualified traffic, product visibility, and brand authority
  • Conduct hands-on audits and implement on-site and technical SEO improvements
  • Stay ahead of generative AI and evolving search trends to ensure ongoing visibility and semantic relevance
• Lead Generation & Conversion Optimization
  • Collaborate with marketing teams to design and optimize conversion funnels, landing pages, and nurture workflows that increase lead quality and sales readiness
  • Develop repeatable playbooks for lead capture, landing page optimization, form strategy, and nurturing workflows
• Paid Media & Performance Marketing
  • Develop and manage a multi-brand paid media strategy, balancing reach, and budget efficiency across competing product categories
  • Partner closely with agencies to plan, execute, and optimize campaigns across paid search, display, retargeting, and paid social
  • Possess the hands-on capability to audit, adjust, and troubleshoot campaign setup, targeting, or creative performance as needed
  • Measure and report on performance metrics (ROAS, CPA, CTR, conversion rate) with clear insights and recommendations
• Ecommerce & Conversion Optimization
  • Provide strategic oversight and best practices for brand websites to ensure they effectively drive brand awareness, lead generation, and distributor sales enablement
  • Lead collaborative improvements to site content and tools that increase customer lifetime value (CLTV) through better engagement, product discovery, and repeat purchases
• Social Media Strategy
  • Define social strategies that elevate brand awareness, thought leadership, and engagement within key B2B segments
  • Implement modern frameworks for planning, content creation, and reporting, leveraging AI tools where appropriate
• Email Marketing & Marketing Automation
  • Provide strategic direction and best practices for email marketing programs to improve engagement and lead nurturing effectiveness
  • Support segmentation, cadence, and content strategies across business units and marketing automation platforms
  • Partner with CRM team to align digital nurture flows with sales enablement and account-based marketing initiatives
• Analytics and Reporting
  • Define and standardize KPIs across all digital channels to ensure consistent, business-focused measurement
  • Translate insights into actionable recommendations that inform future investment and channel prioritization

• High school diploma required.
• Bachelor’s degree in marketing or related field preferred or equivalent experience.
• 5-8+ years of experience in digital marketing, ideally within B2B manufacturing or distribution environments
• Proven success in developing and executing cross-channel digital strategies that drive measurable sales growth
• Hands-on expertise in SEO, paid media, lead generation and email marketing
• Demonstrated ability to coach, influence, and collaborate across diverse business units and teams
• Highly proactive, data-driven, and comfortable balancing strategic planning with tactical execution

• Analytics & Tagging: GA4, GTM, Google Search Console, and Looker Studio (Data Studio).
• SEO & Content: SEMrush or comparable tools (Ahrefs, Screaming Frog) for keyword research, competitive analysis, and site audits.
• Paid Media:
  Google Ads, Linked In Campaign Manager, and Meta Ads Manager with experience managing performance, budgets, and optimization
• E…