Ecommerce Manager

This range is provided by Sports Research. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Sports Research is one of the largest privately held dietary supplement and health and wellness brands. Established in 1980 and made popular by our flagship product, Sweet Sweat, Sports Research remains a family-owned company dedicated to providing the highest quality products to support every stage of the wellness journey. As we continue to grow, we’re looking for passionate leaders who want to be part of The Sport of Life

Mission

Serve as the connective tissue between eCommerce strategy, storytelling, and execution.

As the eCommerce Manager, you will combine operational precision with a merchant’s mindset, translating business plans into action ensuring that our DTC storefront (Shopify) and supporting digital ecosystem operate smoothly, reflect our brand standards, and deliver to performance goals. This role drives cross-functional alignment, campaign readiness, and ongoing growth and conversion, with continuous optimization of the digital customer experience.

Key Responsibilities

• Own day-to-day health, technical performance, and uptime of the Shopify Plus storefront
• Oversee Shopify app ecosystem and liaise with third-party vendors for integrations (Klaviyo, Zendesk, Recharge, Yotpo, etc)
• Partner with developers, designers, and QA teams on theme updates, bug fixes, code enhancements, and template optimizations
• Monitor and act on key onsite metrics: revenue, conversion, funnel performance, retention, and site speed+
• Manage Shopify Plus API integrations with ERP, OMS, and fulfillment systems

Digital Store Strategy & Merchandising

• Translate strategic priorities (brand campaigns, product launches, promotions) into cohesive onsite merchandising and content experiences.
• Oversee homepage, PDP, PLP, and collection refreshes to align with brand and conversion goals
• Maintain consistency of navigation architecture, taxonomy, and search functionality for optimal UX
• Use product and collection analytics to refine category hierarchies and boost add-to-cart and AOV performance

Campaign, Email, & Content Coordination

• Collaborate with cross-functional teams, partner agencies, and vendors on campaign timing and offers across all DTC and marketplace channels.
• Partner with brand and communications team on e-mail marketing strategy and calendar ensuring alignment with overall brand and ecommerce vision and goals
• Coordinate with marketing and paid media partners to ensure landing pages, offers, and tags are correctly implemented.
• Conduct final user testing and oversee QA to maintain brand integrity and functional and visual quality across promotions, campaigns, and site enhancements
• Brief design & development teams on enhancements and/or creative updates needed to elevate the customer journey

Operational Excellence & Partner Enablement

• Maintain a release and sprint cadence for development, QA, and deployments alongside related ceremonies (e.g., prioritization, sprint planning & refinement, standups, and retros)
• Manage agency and developer relationships, defining clear scopes, timelines, and deliverables
• Oversee end-to-end inventory management, forecasting, and accuracy across Shopify and marketplace channels, ensuring sync integrity between ERP, OMS, and fulfillment systems to prevent overselling and maintain in-stock health
• Partner cross-functionally with Marketing, Brand, CX, and Operations with regards to site, product, and promotion readiness
• Lead incident management and triage, ensuring root causes are documented and resolved efficiently.
• Verify product availability, pricing, and fulfillment readiness before campaign launch

Analytics, Insights & Continuous Improvement

• Partner with internal and agency teams to develop weekly and monthly dashboards highlighting DTC performance.
• Leverage GA4 to establish and track KPIs, uncover performance trends, and inform optimization efforts
• Recommend UX or UI enhancements based on data insights and customer feedback
• Collaborate with Marketplace team specialists to identify shared learnings and cross-channel opportunities

Leadership…