Sr. Marketing Specialist

Base Pay Range

$85,000.00/yr - $/yr

Employment Type: Full-time

Pay Range: $85,000 - $100,000/year + Eligible for annual performance-based bonus

Benefits: 401(k) with Company Match, Employee Discount Program, Lifestyle Allowance, Mobile Phone Plan Reimbursement, Comprehensive Health/Dental/Vision/Life Insurance, Paid Time Off, Flexible Work Hours, Wellness Days, Creative Leave, Monthly Team Building Budget and more!

CJ OLIVE YOUNG introduced the first Korean health and beauty store in 1999, pioneering the industry and becoming Korea’s No. 1 Health & Beauty Store. With over 1,400 stores across Korea and a global network reaching 150 countries, OLIVE YOUNG is now evolving into a Global Lifestyle Platform that brings the best of beauty and health to customers worldwide.

CJ OLIVE YOUNG USA, Inc. is a dynamic and fast-growing beauty retailer in the U.S.! As we expand, we are also curating a selection of local U.S. beauty brands, bringing innovative and high-quality products to our customers.

Job Summary

This role will be responsible for developing, executing, and optimizing campaigns that drive customer acquisition, online sales, and in-store traffic for our U.S. business. The ideal candidate combines analytical rigor with creative problem-solving, thrives in fast-paced startup environments, and has a deep understanding of how to scale full-funnel media programs from the ground up.

• Develop full-funnel paid media strategies across Paid Social, Paid Search, Display, Cross-Network, Affiliates, Email, and SMS to meet both e-commerce and offline store KPIs
• Translate brand and promotional priorities into actionable campaign plans aligned with U.S. market goals
• Manage media budget allocation and forecasting, ensuring ROI and efficiency targets are met
• Partner with HQ and local stakeholders to align on campaign messaging, audience segmentation, and reporting frameworks
• Oversee end-to-end campaign setup, execution, and optimization across Meta, Tik Tok, Google, and other relevant platforms
• Build and refine acquisition funnels by channel, optimizing for conversion rate, CPA, ROAS, and LTV
• Leverage cross-channel tracking (GA4, GTM, Amplitude, etc.) to improve attribution accuracy and budget efficiency
• Test and iterate creatives, landing pages, and audience strategies to maximize performance
• Establish a robust performance marketing dashboard with clear metrics for online and offline contribution
• Analyze and report campaign results weekly and monthly, highlighting insights, learnings, and next steps
• Collaborate with cross-functional teams to measure the impact of digital on physical store visitation
• Own performance forecasting, including traffic, conversion, and revenue estimates by channel
• Work closely with creative, brand, influencer, and analytics teams to ensure consistent messaging and creative alignment
• Manage external media agencies or vendors as needed, setting clear objectives and evaluating performance
• Collaborate with the CRM and membership teams to integrate paid efforts with retention, loyalty, and promotional programs

• 5-8 years of experience in performance or growth marketing, ideally in beauty, retail, or e-commerce
• Proven track record of managing multi-million-dollar budgets and scaling paid campaigns profitably
• Hands-on experience in Meta Ads Manager, Tik Tok Ads Manager, Google Ads, and analytics platforms (GA4, Amplitude, etc.)
• Strong analytical and quantitative skills, with the ability to build channel forecasts and measure incrementality
• Experience linking digital campaigns to in-store foot traffic or omni-channel performance a strong plus
• Familiarity with A/B testing, creative optimization, and funnel conversion logic
• Excellent communication and cross-functional collaboration skills
• Fluent in English;
  Korean proficiency a plus but not required

CJ Olive Young USA, Inc is an equal opportunity employer committed to creating an inclusive environment for all employees. We believe in hiring with empathy and strive to build a diverse workforce that reflects our community. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

All qualified applicants are encouraged to apply and will receive consideration without regard to these factors.

Mid-Senior level

Full-time

Marketing

Retail