Marketing Operations Manager

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale.

Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company and is trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair. Founded in 2021, Jasper is a remote-first organization with team members across the US, France, and Australia.

The Marketing Operations Manager plays a pivotal role in shaping Jasper’s marketing effectiveness and operational excellence. Reporting into the Senior Director of GTM Operations, this role ensures that the systems, processes, and insights powering Jasper’s marketing engine are strategic, scalable, and relentlessly data-driven.

This is a highly cross-functional role requiring tight collaboration across Marketing, Sales Ops, Sales, and Data Science to enhance marketing performance, optimize pipeline creation efficiency, and provide proactive, actionable insights to leadership.

This fully remote role reports to the Senior Director, GTM Operations and is open to candidates located anywhere in the continental US.

• Own Lead Flow and Routing Operations:
  Manage and continuously optimize lead routing, MQL definitions, and assignment logic across systems in a simple, scalable, and organized manner—ensuring Sales and BDR teams receive timely, high-quality leads.

• Drive Marketing Performance Strategy:
  Partner with Marketing, Sales Ops, and Data Science to identify friction points across the funnel, propose solutions, and deliver measurable improvements in lead flow and conversion.

• Monitor and Safeguard Marketing Data Integrity:
  Own data accuracy across Hub Spot, Salesforce, and attribution tools—proactively identify and resolve anomalies before they impact reporting or routing.

• Translate Data Into Operational Strategy:
  Turn insights into actionable plans that improve marketing ROI, funnel velocity, and go-to-market efficiency.

• Establish a Proactive Insights Cadence:
  Build weekly and monthly funnel health reviews that surface trends, anomalies, and recommendations for Marketing and GTM leadership.

• Optimize and Automate the Martech Stack:
  Continuously improve Jasper’s marketing systems and workflows, implementing AI-driven automations to increase scalability and reduce manual effort.

• Align Stakeholders Across GTM Teams:
  Work as a cross-functional connector between Marketing, Sales, Sales Ops and Data Science —ensuring tight alignment on lead quality, routing logic, and campaign attribution.

• 5+ years in Marketing Operations, Strategy, or Rev Ops within a high-growth B2B SaaS environment.

• Proven ability to translate complex data into actionable insights that shape strategy and improve performance.

• Absolute expertise in Hub Spot—you should be fluent in workflows, automation, reporting, and integrations.

• Strong Salesforce experience—comfortable managing integrations, objects, and reporting within a multi-system GTM environment.

• Experience with Mode (or similar BI tools) is a plus for turning data into actionable insights.

• Experience supporting or partnering closely with BDR/SDR Ops is a plus—especially handling lead routing, MQL management, and sales handoff processes.

• Deep knowledge of lead management tools.

• Experience leading cross-functional initiatives end-to-end—from problem identification to delivery and measurement.

• Strong understanding of lead scoring, routing logic, and funnel optimization best practices.

• Exceptional project management skills—organized, accountable, and capable of managing multiple initiatives simultaneously.

• A data-driven, proactive communicator who anticipates challenges and shares insights before others ask.

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $102,000 - $120,000. Compensation may vary based…