Director, Cloud Data Platform Product Marketing

Director, Cloud Data Platform Product Marketing

Join to apply for the Director, Cloud Data Platform Product Marketing role at Alteryx

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Cloud Data Platforms (CDP GTM)

Location:

Remote

Team:
Portfolio Marketing

Reports to:

VP, Portfolio Marketing

We are seeking a strategic, high-impact Director of Product Marketing for Cloud Data Platforms (CDP) to lead the end‑to‑end go‑to‑market strategy for one of Alteryx’s most important growth bets.

This leader will own the messaging, positioning, and marketing strategy, and will partner on pipeline generation, enablement, and lifecycle marketing for Alteryx’s Cloud Data Platform initiatives — including deep partnerships with Snowflake and Databricks.

This is both a strategic and executional leadership role, ideal for someone who can synthesize complex AI + data platform trends, translate them into clear value propositions, and lead cross‑functional teams to drive awareness, adoption, and revenue.

• Lead portfolio & GTM strategy – Own and drive the global go‑to‑market strategy for Alteryx’s Cloud Data Platform, positioning Alteryx as the intelligence layer that operationalizes context and workflows across modern cloud ecosystems.
• Define and drive category messaging – Help define and evangelize Alteryx’s category within the cloud data ecosystem, reinforcing the Intelligent Enterprise narrative and our leadership in AI‑Powered Analytics.
• Drive positioning, messaging, and narrative – Develop and maintain category messaging, compelling positioning, and messaging for CDP solutions, ensuring clear differentiation and consistent storytelling across marketing, sales, partners, and customer‑facing teams.
• Own the CDP marketing plan & pipeline targets – Build and execute the CDP marketing plan, including campaigns, plays, KPIs, and pipeline targets, partnering closely with Demand Gen and Revenue Operations to measure impact.
• Lead strategic partnerships with cloud data platforms – Collaborate with the partner organization to create and execute co‑marketing strategies with Snowflake, Databricks, Google Cloud, and other ecosystem partners.
• Cross‑functional leadership – Partner with core PMM, product, sales, enablement, and customer success teams to influence roadmap and release plans while enabling wins with positioning, content, and tools needed for CDP‑related deals.
• Market insights & competitive intelligence – Serve as the internal expert on cloud data platforms and AI‑powered analytics, translating market and competitive trends into recommendations that shape product strategy and GTM execution.

• 10+ years of product marketing, GTM strategy, or solutions marketing experience in cloud, data, analytics, or AI.
• Deep familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure).
• Experience owning GTM strategies, pipeline targets, and cross‑functional product launches.
• Strong narrative development skills – able to translate technical concepts into compelling stories.
• Ability to orchestrate across product, partner, sales, and customer success.
• Experience with AI/ML technologies and modern data architectures strongly preferred.

• Defined the category:
  Alteryx as the intelligence layer for cloud data platforms.
• Unified the story:
  Context + workflow + AI‑powered analytics.
• Built the plays:
  End‑to‑end GTM motions with partners.
• Enabled the field:
  Clear, winning messaging and competitive differentiation.
• Driven growth:
  Real pipeline, adoption, and expansion tied to CDP motion.
• Earned trust: A go‑to strategic leader across product, sales, partner orgs, and the executive team.