Local SEO Manager

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GSA Management/InSite Property Group is seeking an experienced SEO Manager to join our digital marketing team in driving organic traffic growth and boosting our local and organic rankings across multiple locations. This strategic role is pivotal to our digital marketing success as we expand our footprint nationally.

The ideal candidate will combine technical SEO expertise with data‑driven decision‑making to enhance our online visibility and drive qualified leads to our storage facilities.

• Develops and maintains a strategic content plan for blogs and website pages aimed at strengthening GSA Management’s/Secure Space Self Storage's authority in the self‑storage industry, incorporating E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness) principles and best practices for long‑form, informative content.
• Conducts comprehensive keyword research and develops targeted content strategies that align with GSA’s broader marketing goals and are tailored to specific customer personas to improve organic search performance.
• Performs regular on‑page and technical SEO audits with implementation of recommended fixes.
• Leads local and national link‑building and outreach campaigns to strengthen domain authority.
• Internal linking opportunity analysis and internal backlink audits.
• Measures and reports YoY improvements in local and organic search rankings on a monthly basis.
• Designs and implements A/B tests to optimize SEO performance and conversion rates.
• Audits SEO data and tools regularly to ensure accurate reporting and tracking.
• Verifies data integrity across all measurement platforms and identifies/resolves discrepancies.
• Conducts competitive SEO research and gap analysis to identify growth opportunities.
• Leverages AI tools, such as Jasper, Surfer SEO, and ChatGPT, to scale content development and SEO initiatives efficiently, ensuring alignment with GSA’s current processes and technology stack.
• Prioritizes SEO initiatives based on potential impact and manages multiple projects simultaneously.
• Owns and optimizes website blog, landing pages, and Google Business Profiles across all locations, integrating location‑based personalization tactics to boost local engagement and relevance.
• Collaborates closely with the paid media team to align SEO strategies with paid search goals, ensuring cohesive messaging, coordinated campaigns, and maximized overall digital marketing performance.
• Ensures consistency, accuracy, and optimization of all content, images, internal linking, and business information.
• Collaborates cross‑functionally with marketing, content, and web development teams.
• Consistently meets project deadlines and deliverable timelines.
• Stays current with local and organic SEO industry updates and algorithm changes, while proactively testing and piloting new features or updates, especially with the rise of AI‑driven search formats.

• Must be able to work extended hours and weekends as needed.
• Other duties as assigned.

• Experience working with paid media teams to align SEO and paid strategies, maximizing visibility and return on investment across channels.
• Demonstrated experience creating and executing content strategies that establish industry authority through blogs, guides, and service page optimizations.
• Bachelor's degree in Marketing, Business, or related field.
• 3‑5+ years of hands‑on SEO experience.
• Experience with local SEO strategies for multi‑location businesses, with a demonstrated ability to optimize for local search rankings and a strong, up‑to‑date understanding of the latest local SEO strategies and best practices.
• Advanced knowledge of technical SEO, including site structure, website schema, sitemaps, server‑side SEO, site speed optimization, and related areas.
• Demonstrated proficiency with industry tools including Google Search Console, Google Business Profile (GBP) insights, Advanced Web Rankings, Local Falcon, Ahrefs, Screaming Frog, GA4, and Bing Webmaster Tools.
• Experience managing multiple Google Business Profiles and optimizing landing pages for conversion, including proficiency…