Product Marketing Manager

Screen Magic Mobile Media Pvt Ltd | Full time

The Bay Area, United States | Posted on 12/09/2025

Drive the GTM Strategy for the Next-Generation Conversational AI Platform

Conversive is the next evolution of customer engagement—an AI-powered Conversational GTM platform that enables revenue, marketing, and support teams to engage buyers and customers with precision, speed, and context. Formerly SMS-Magic, Conversive helps service-led, high-stakes businesses—healthcare providers, financial institutions, brokers, educators, and local service operators—manage and convert enquiries from websites, inbound calls, SMS, Whats App, email, and live chat into qualified, high-intent leads and lasting customers.

With 2,400+ customers ,
225M+ conversations annually , and deep CRM integrations with Salesforce, Zoho, Hub Spot , we are now building the future of AI-guided customer journeys .

We are seeking a Product Marketing Manager (PMM) who will own the storytelling, positioning, and GTM engine for Conversive’s next-generation product suite. This role sits at the intersection of Product, Marketing, and GTM—ideal for someone who thrives on shaping category narratives, bringing new products to market, and deeply understanding customer insights.

As our PMM, you will own:

• Positioning & messaging for the Conversive platform
• AI product storytelling
• Multi-channel engagement solutions (SMS, Whats App, Voice, Email, Webchat)
• CRM-native applications (Salesforce, Zoho, Hub Spot)
• Industry solution narratives
• GTM programs, launches, and adoption

Your work will directly influence pipeline, revenue, customer adoption, and brand perception.

Develop and articulate a clear, differentiated narrative for Conversive’s AI engagement platform.

Build compelling messaging for multi-channel workflows, AI-guided journeys, CRM-native apps, and compliance capabilities.

Create persona-based and industry-specific value propositions for healthcare, finance, education, automotive services, and more.

Lead GTM planning for new features, integrations, AI capabilities, and platform releases.

Build launch assets: landing pages, solution briefs, messaging docs, product videos, blogs, and pitch decks.

Partner with Product, Growth, and Sales to ensure successful adoption and revenue impact.

Solution playbooks

Conduct training sessions for Sales, CSMs, and partners to ensure consistent, confident storytelling.

Conduct market/competitor analysis across conversational AI, CPaaS, CRM, and GTM automation.

Interview customers and users to deeply understand workflows, pain points, and decision triggers.

Convert insights into product recommendations and marketing strategy.

Own content for the product funnel: case studies, whitepapers, webinars, blog articles, ROI calculators, and industry one-pagers.

Partner with demand gen to build campaigns aligned to personas, industries, and product priorities.

Develop thought leadership around AI-guided engagement and service-led GTM.

Track product usage, feature adoption, and customer behavior to identify gaps and opportunities.

Create onboarding toolkits, best practices guides, and in-product messaging to drive activation.

Influence roadmap through quantitative and qualitative insights.

4–8 years in Product Marketing for a SaaS company (preferably AI, Martech, CRM, CX, or CPaaS).

Strong storytelling and positioning skills; ability to simplify complex technical concepts.

Experience launching and scaling B2B SaaS products.

Comfort working cross-functionally with Product, Sales, Growth, and Customer Success.

Strong analytical instincts; ability to back messaging with data, insights, and customer research.

Experience in sales enablement and creation of GTM materials.

Excellent writing skills—crisp, structured, and narrative-driven.

Experience with CRM ecosystems (Salesforce, Zoho, Hub Spot, MS Dynamics).

Knowledge of AI-driven engagement, messaging channels, or customer workflow automation.

Background in service-led industries or high-intent inbound…