Digital Ad Tech & Measurement Manager
Listed on 2026-01-02
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IT/Tech
Digital Marketing, Data Analyst
Company Description
OVERVIEW
Publicis Groupe is one of the world’s largest communications holding companies, present in over 110 countries and employing about 100,000 professionals.. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity 3., Smart Media and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world.
At Publicis Groupe, we’ve invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience.
We call this Power of One. Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market.
THE SPIRIT OF VIVA LA DIFFERENCE
Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us.
It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world.
Shape the Future of Ad Tech with Publicis Media
About the Role:We’re looking for a highly skilled and forward-thinking AdTech Manager
to join our growing team. This is a pivotal role for someone with deep experience across the ad tech and martech landscape, from dynamic creative optimization and measurement platforms to tag management systems and conversion APIs.
As an AdTech Manager , you will drive the development and execution of strategies that integrate and optimize a complex suite of digital marketing technologies. You'll act as a connector between global and regional teams, ensuring seamless implementation and governance across the stack. If you're passionate about using technology to elevate marketing performance and thrive in fast-moving, cross-functional environments, we want to hear from you.
ResponsibilitiesStrategic Leadership & Ad Tech Strategy
Design and implement holistic ad tech and martech strategies that align with business and client goals.
Lead integration and rollout of tools such as attribution models, DCO platforms, CMPs, tag management systems (TMS), and mobile measurement platforms (MMPs).
Campaign Enablement & Optimization
Oversee deployment and optimization of digital campaigns through technologies like DCO, SPO, and MMP.
Drive efficiency through data-informed testing, measurement frameworks, and performance optimization techniques.
Tagging, Pixel & Tech Implementation
Own onsite tagging strategies and data accuracy across web and mobile environments.
Partner with developers to audit, implement, and maintain tags and pixels; ensure alignment with global standards.
Ad Platform Governance
Manage structural integrity and consistency of global ad account setups across platforms including Meta, CM360, Google Ads, and various DSPs.
Champion the use of naming conventions, taxonomy frameworks, and platform governance best practices.
Analytics & Reporting
Use tools like GA4 and Adobe Analytics to create actionable…
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