Lead Web Developer, Manager

Lead Web Developer & Manager

The Lead Web Developer & Manager will bring at least twelve years of professional experience in web development and related technical disciplines, with a demonstrated history of leading large-scale website initiatives and contributing to digital strategy.

Experience includes managing and deploying enterprise-level content management systems such as Word Press or Drupal, integrating marketing and analytics platforms like Marketo, Salesforce, GA4, GTM, and VWO, and collaborating across marketing functions (SEO, content, paid media) to ensure technical excellence and alignment with university goals.

It also requires a proven capability in A/B testing, conversion optimization, user experience tracking, and maintaining lead-generation forms tied to marketing automation. Comfort with AI‑driven technologies—optimizing web content for AI Overviews and generative engine optimization (GEO)—is essential.

• Perform hands‑on web development, maintenance, and implementation across Alliant University’s marketing websites.
• Collaborate with the VP, Website Strategy to support digital planning and provide technical recommendations for broader web initiatives.
• Serve as the primary technical contact for the university’s marketing websites, ensuring site reliability, accessibility, speed, and data integrity.
• Maintain and enhance integrations with Marketo, Salesforce, GA4, GTM, VWO, and other third‑party platforms.
• Implement technical SEO and web performance improvements in collaboration with the SEO & Web Performance Specialist.
• Work with the Paid Media team to support landing pages, conversion tracking, and optimization of lead‑generation forms.
• Execute A/B and multivariate testing on key pages and components to improve engagement and conversion performance.
• Build dashboards and reports covering SEO, UX behavior, site performance, AI Overview visibility, and form conversion analytics.
• Support content migration, feature enhancements, and ongoing site optimization initiatives.
• Participate in RFP reviews, vendor evaluations, and technical discussions related to web development partners.
• Coordinate work with external contractors, ensuring quality and alignment with technical standards.
• Collaborate with faculty, staff, and other university partners to address web requests and maintain a consistent user experience across sites.
• Assist with onboarding and mentoring future web team contributors as needed.
• Perform other related duties as assigned.

Education: Bachelor’s degree in Computer Science, Web Development, or a related field. Equivalent experience in a higher‑education or marketing web environment may be considered.

Experience: Minimum twelve years in web development, hands‑on work with enterprise CMS platforms such as Word Press or Drupal, collaboration with SEO, content, and paid media teams, and experience with analytics‑driven optimization, A/B testing, web performance improvement, UX tracking, and lead‑generation form integrations. Familiarity with AI‑related optimization and generative engine optimization (GEO) is essential. Prior experience coordinating contractors or project contributors is beneficial, although this position is not responsible for direct staff management or budget oversight.

Certifications, Licenses, etc.: None required. Relevant web technology certifications are a plus (e.g., AWS, Google Cloud, Word Press VIP).

• Expertise with enterprise CMS platforms (Word Press Multisite, Drupal), including Gutenberg and modern theme frameworks.
• Strong understanding of web architecture, security best practices, and scalable hosting environments.
• Deep knowledge of technical SEO, Core Web Vitals, structured data implementation, and site performance optimization.
• Experience with AI‑related optimization, including AI Overview readiness, GEO, and structured data for AI‑driven search systems.
• Hands‑on experience with A/B testing, multivariate testing tools, and UX performance tracking.
• Ability to analyze user behavior, SEO data, and AI‑driven discovery patterns to support optimization strategies.
• Proficiency in version control (Git), CI/CD pipelines, and code…