Web & Digital Content Strategist

Web Experience & Digital Content Strategist

Job Title Web Experience & Digital Content Strategist

Posting Number

Posting Number S1606P

Pay Range

The compensation for this appointment will range from $30.00 to $33.00 hourly and reflects what California Baptist University reasonably expects to pay for this staff appointment. Actual compensation may vary based on the qualifications and experience of the applicant, as well as market conditions. In addition to wages, CBU offers a robust suite of employee benefits
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Position Summary Information

Summary

The Web Experience & Digital Content Strategist ensures that California Baptist University’s digital presence is future-ready, discoverable and aligned with the university’s mission. The strategist leads efforts in content design, AI search optimization and web experience improvements to drive student recruitment and engagement. This role goes beyond updating pages — it blends strategy, analytics and innovation to ensure CBU is visible in traditional search, emerging AI search engines and across digital recruitment channels.

Other duties may be assigned.

• Assist the Director of Web Services and other members of the marketing unit in maximizing the internet marketing efforts for the (Use the "Apply for this Job" box below). website.
• Develop, edit and optimize web content to guide prospective students and families through the recruitment funnel, ensuring content is clear, persuasive and aligned with the CBU brand voice and mission.
• Collaborate with admissions, academic and creative teams to create integrated content experiences across web and digital platforms.
• Monitor how CBU appears in AI Overviews (Google SGE , Perplexity, etc.) and optimize content for AI-driven search. Implement structured data (schema), FAQs and conversational copy to increase discoverability.
• Conduct keyword and audience research to ensure alignment with prospective student search behavior. Translate data into actionable insights to reduce bounce rates, increase inquiries and improve the application journey.
• Develop dashboards and reports for leadership that demonstrate content performance and ROI.
• Ensure message consistency across CBU-owned web properties, Insta Page landing pages and advertising copy.
• Support paid and organic campaigns by creating and optimizing web landing pages. Partner with marketing colleagues to test and improve conversion-focused content.
• Use Google Analytics 4, Tag Manager and other tools to measure engagement, track conversions and recommend improvements.
• Use AI tools to accelerate workflows (drafting metadata, creating variations of content, accessibility checks) while ensuring accuracy and brand alignment.
• Stay ahead of emerging trends in AI, SEO and digital marketing; recommend proactive strategies to keep CBU competitive in search and serve as a resource to other staff on how to structure content for both human and machine audiences.
• Partner with creative, video and social teams to repurpose content across channels.
• Ensure CBU’s mission and Christian identity are clearly reflected in digital storytelling. Consistently model the division’s commitment to service, excellence, humility and dignity in interactions with faculty, staff, students and external audiences.
• Meet project deadlines set by supervisor. Proactively communicate with supervisor when completion by deadline in jeopardy.
• Work on multiple concurrent projects while maintaining high standards of excellence, conformity to University standards and positive, cooperative attitude.
• Share and consistently express division’s commitment to express Christ’s attitude of service, excellence, humility and dignity in each interaction with University clients and external vendors.

This position could be responsible for assigning work and/or giving direction to part-time Student Workers, in order to complete work assignments.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Demonstrated ability and…