Account Director

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Fenton is the social change agency taking on the world’s toughest challenges in human rights, social and economic justice, environment, education, and public health. Primed with deep issue expertise and powered by the creativity and passion of 100 professionals working across the country, we create strategies for clients to help build a more just, equitable and sustainable world. A fast–growing and award‑winning agency, we lead the industry in diverse representation: 55% of our staff and 62% of our leadership team are people of color, and 74% of our staff are women.

We are a culture steeped in social change and activism, with a collaborative work environment, excellent benefits and a strong sense of purpose and community across the agency. Fenton is a remote‑forward agency where staff work primarily from home but also gather in person as needed in co‑working spaces. Our staff are strategically located within a 35‑mile radius of our strategic hubs of New York City, Washington DC, Los Angeles, and the San Francisco Bay Area regions.

$/yr - $/yr

• Client Relationships – As a key client manager, oversee client relationships encompassing managing expectations, determining need to pivot and bringing in senior counsel for problem‑solving.
• Develop and manage integrated, data‑driven advertising campaigns, including TV, radio, outdoor, programmatic display, social media, CTV.
• Develop and oversee integrated media strategies for individual organizations as well as unique work streams within larger cross‑communications efforts.
• Create a wide range of high‑level communications products including strategic plans, proposals, creation of specific platforms, digital and social media messaging documents, etc.
• Provide strategic guidance to project teams to ensure quality of production.
• Develop & manage media recommendations by understanding client objectives and translating into media strategies & tactics.
• Possess and communicate an understanding of the market dynamics, target audiences, competitive landscape, and messaging strategy for each brand.
• Maintain strong relationships with media vendors to increase knowledge and identify new media opportunities and relevant testing initiatives.
• Make use of available syndicated media research data, and other resources to build the optimal reach, frequency, and media mix.
• Work closely and coordinate with the biddable media team to ensure best practices are maintained throughout the implementation process and that optimizations and insights are reported back to the client.
• Ensure efficient and clear lines of communication are maintained with all internal and external teams working on each account.

• Bachelor’s degree or equivalent experience. Non‑traditional educational paths welcome.
• 5 – 7 years’ experience in strategic media planning. While not required, experience in advocacy/political communications is a plus.
• Experience in a public relations or advertising agency highly desirable; firm understanding of client billing process, client contracts and customer service.
• Experience planning and managing cross‑channel integrated (digital and traditional) paid media campaigns across TV, radio, outdoor, social media, programmatic, and search.
• Understanding how advertising can work in partnership with organic tactics like press‑outreach, field, email, SMS, and guerilla marketing, etc.
• An expert in managing effective donor or lead acquisition programs.
• Knowledge of small‑donor fundraising and retention strategies for 501(c)(3), 501(c)(4) and PAC clients is a plus.
• Working understanding of direct messaging campaigns via email and SMS.
• Strong project management skills.
• Familiarity with advocacy CRMs such as Every Action, and Action Network a plus.
• Demonstrated business development, including proposal development, pitching and landing new business skills.
• 2 – 4 years’ staff management and mentoring experience, including direct management of staff at varying career levels.
• Ability to juggle multiple tasks under tight deadlines, and interact and perform in a fast‑paced, team‑oriented environment.
• Ability to…