Senior Ecommerce Manager-Beauty

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Our client is a fast-growing beauty company in LA seeking a strong Senior E-commerce Manager. Must come from a beauty company, live in LA, and be at a senior e-commerce/digital manager level now or will not be considered.

Seeking a highly strategic, data-driven, and digitally native Senior E-Commerce Manager to lead and scale our Shopify and Tik Tok Shop channels. You will own the performance and growth of our DTC, managing day-to-day operations and leading cross-channel optimization across acquisition, conversion, and retention. In this role, you’ll oversee agency partners for Paid Media, Retention Marketing (Email/SMS), and Tik Tok growth, ensuring cohesive execution across all digital touchpoints.

The ideal candidate is an experienced e-commerce operator with both strategic vision and hands-on technical ability. You thrive on scaling systems, improving user experience, and transforming customer insights into growth-driving initiatives.

• Develop and execute the holistic e-commerce growth strategy across Shopify and Tik Tok Shop, aligning with company revenue goals and marketing calendars.
• Oversee and manage external agency partners for Paid Media, Retention Marketing, and Tik Tok Shop performance, ensuring efficiency, alignment, and ROI.
• Partner closely with the Chief Marketing Officer to forecast sales, manage budgets, and identify scalable opportunities.
• Own and optimize the Shopify Plus storefront, ensuring a seamless and conversion-driven user experience.
• Manage site merchandising, navigation, PDP optimization, CRO, and A/B testing.
• Build and manage the promotional and launch calendar in alignment with marketing, influencer, and retail GTM plans.
• Partner with creative and brand teams to ensure site visuals, banners, and messaging are continuously updated and on-brand.
• Lead the operations, listings, and promotional planning for Tik Tok Shop together with your team.
• Coordinate the relationship with Tik Tok’s strategy, ads and account management team and continue to maintain our prominence on the platform.
• Collaborate with Tik Tok agencies and internal teams to maximize creator partnerships, affiliate performance, and social commerce sales.
• Provide insights into social commerce trends and propose platform innovations for growth.
• Collaborate with the Retention Marketing agency to optimize email/SMS performance, segmentation, and automation flows.
• Oversee loyalty, subscriptions, and customer lifecycle initiatives that drive retention, LTV, and brand advocacy.
• Analyze retention performance and propose actionable strategies for improvement.
• Own the e-commerce analytics framework and dashboards, monitoring KPIs such as conversion rate, AOV, CLV, traffic, and ROAS.
• Deliver weekly and monthly reports with actionable insights and growth recommendations.
• Stay up to date on digital commerce trends, new tools, and emerging technologies to drive innovation.
• Partner with operations to ensure accurate inventory sync, order fulfillment efficiency, and launch readiness.
• Liaise with creative, influencer, and performance marketing teams to align messaging and digital experience across channels.

• Bachelor’s degree in Business, Marketing, or related field
• 5–7 years of e-commerce experience, within DTC beauty brands
• Proven experience managing Shopify Plus and a deep understanding of its app ecosystem
• Strong understanding of Tik Tok Shop, social commerce, and affiliate-driven sales
• Experience managing external agencies and leading multi-channel strategies (Paid Media, Retention, Tik Tok)
• Highly analytical with proficiency in Google Analytics, Shopify Analytics, and Excel/Sheets
• Familiarity with tools like Klaviyo, Insighta, Shopify Plus, GA4, and Asana
• Excellent communication, leadership, and project management skills
• Self-starter who thrives in a VERY fast-paced, high-growth environment
• Deep passion for beauty, skincare, and empowering self-expression

• Seniority level:
  Mid-Senior level
• Employment type:
  
  Full-time
• Job function:
  Marketing
• Industries:
  Personal Care Product Manufacturing

Note:

Some sections in the original listing have been consolidated and reformatted for clarity and compliance with formatting standards. This description retains the essential responsibilities and qualifications relevant to the role.