Senior Director, Marketing - Tyvaso IPF

Location: California
Senior Director, Marketing - Tyvaso IPF page is loaded## Senior Director, Marketing - Tyvaso IPFremote type:
On-Site locations:
RTP, NCtime type:
Full time posted on:
Posted 3 Days Agojob requisition :
R04461

California, US residents .
** The job details are as follows:
**** Who We Are
** We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs.

United Therapeutics (Nasdaq:
** UTHR**) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter’s pulmonary arterial hypertension (
** PAH**). Today, we have six FDA-approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (
** PH-ILD**) and neuroblastoma, a rare pediatric cancer. Our near-term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (
** PF**).The cure for end-stage life-threatening diseases like PAH, PH-ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end-stage organ diseases for which transplant is not currently an option.

** How you’ll contribute
*** Leverage market insights and competitive intelligence to uncover growth opportunities and shape strategic decisions. Drive brand differentiation by leading the development of launch strategies, integrated tactics, and budget planning through data-driven analysis and comprehensive market evaluation.
* Oversee the development of a compelling HCP-focused product positioning, messaging, and value propositions that differentiate the brand and drive engagement. Create disease state education and branded promotional campaigns designed to deliver measurable impact and achieve organizational objectives.
* Manage the development of a campaign to drive patient engagement by leveraging deep insights into the patient journey to craft impactful, personalized experiences. Design and execute a comprehensive, integrated media strategy across CRM, web, omni-channel digital platforms, SEO/SEM, and other patient-focused channels to maximize reach and engagement.
* Develop and optimize customer segmentation, targeting strategies, and performance KPIs to unlock growth opportunities. Partner with customer-facing teams to execute high-impact launch plans and consistently exceed performance milestones.
* Foster seamless cross-functional collaboration and alignment across Operations, Sales, Field Marketing, Sales Training, Patient Support, and Payer teams. Champion integrated execution to ensure launch strategies are delivered with precision and impact.
* Cultivate and strengthen strategic relationships with Key Opinion Leaders (KOLs) to amplify brand influence and credibility. Lead advisory boards, speaker bureau programs, and congress planning to drive engagement and position the brand as a thought leader within the therapeutic space.
* Foster strategic partnerships and collaborate closely with internal stakeholders—including Medical Affairs, Regulatory, Legal, and Strategic Operations—to ensure compliance, accelerate decision-making, and maintain alignment with overarching brand objectives
* Lead partnerships with external vendors including creative agency of record, medical communications and ensure timeline deliverable of marketing tactics
* Assist in conducting market research, analyzing competitive landscape and collecting, managing, and disseminating competitive intelligence within the organization
* Promote a high-performance, results-driven team culture that champions ownership, accountability, and strategic thinking. Inspire initiative and…