Vice President Growth Marketing

This range is provided by Astrix. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Direct message the job poster from Astrix

About the Company

The company offers premium direct-to-consumer supplement brands that are clinically proven to support cellular health, as well as pharmaceutical‑grade therapy products. As pioneers in their category, they continue to set the industry standard in scientific rigor, quality, safety, and transparency through their unwavering commitment to excellence, innovation, and integrity.

Department: Marketing & Digital Commerce

Reports to: Chief Marketing Officer

Minimum Education: Bachelor's degree from accredited university

Salary: $185-270k (DOE) + Bonus potential and stock options

The Vice President of E-commerce Growth & Marketing will be responsible for developing and executing the end‑to‑end digital commerce and marketing strategy to drive growth, customer acquisition, retention, and brand equity. This leader will oversee performance marketing, DTC e‑commerce, Amazon marketplaces, and customer retention strategies.

This is a strategic and hands‑on leadership role ideal for a data‑driven marketing executive with a proven track record in scaling DTC brands in the health, wellness, nutraceutical, or life sciences sectors.

• Own and optimize the end‑to‑end e‑commerce ecosystem, including DTC channels and Amazon marketplaces.
• Lead channel strategy to achieve revenue growth, margin expansion, and improved customer lifetime value (LTV).
• Oversee DTC website operations (Shopify) and Amazon storefronts (Seller Central / Vendor Central), ensuring brand consistency and profitability across platforms.
• Identify and capitalize on new revenue streams, subscription offerings, and international expansion opportunities.
• Design and implement sophisticated marketing funnels encompassing brand awareness, customer acquisition, conversion optimization, and retention strategies.
• Develop and execute data‑driven retention strategies across DTC and Amazon channels, leveraging lifecycle marketing, loyalty programs, and personalized communications.
• Partner with supply chain and operations teams to ensure best‑in‑class fulfillment, inventory management, and customer experience.
• Build and mentor a high‑performing team across e‑commerce operations, digital marketing, creative development, and analytics.

• 10+ years of progressive leadership experience in DTC e‑commerce, growth marketing, and performance strategy—preferably in health, wellness, nutraceutical, consumer biotech, or regulated consumer products industries.
• Proven track record of owning and scaling an e‑commerce P&L with strong financial discipline and LTV/CAC optimization expertise.
• Advanced proficiency with major e‑commerce platforms and marketplace management (Shopify, Amazon Seller Central/Vendor Central, etc.).
• Exceptional strategic planning and cross‑functional project management skills with the ability to manage through ambiguity in high‑growth environments.
• Strong leadership, communication, and team‑building skills with the ability to inspire and influence across departments.
• Passion for science‑backed wellness, longevity, and cellular health innovation.

This job description is a complete list of all desired skills, but not all are required. We strongly encourage candidates who have some of the skills to apply. We look forward to a conversation to learn more about you!

• Mid‑Senior level

• Full‑time

• Business Development
• Pharmaceutical Manufacturing

Referrals increase your chances of interviewing at Astrix by 2x

• Medical insurance
• Vision insurance
• 401(k)