Senior Media Executive

Company Description

Publicis Pro is an integrated B2B marketing agency that exists to find the extraordinary in every business and tell the world about it. Our approach brings together strategy, creative, influence and commerce to move markets, create remarkable brands, shape decisions, and connect the sales journey.

Extraordinary work can only be done by extraordinary people – so we’re committed to building an agency environment where remarkable talent can flourish and grow.

The results of our efforts? We’ve got multiple ‘Best Place to Work’ awards under our belt, plus one of the best benefits packages in the industry. Publicis Pro is a singular agency environment that combines deep care for our work with deep care for our people – and we’re always on the lookout for extraordinary new talent.

Our CommitmentDiversity and inclusion is a core part of who we are at Publicis Pro. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences.

We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

The Media Planning team is responsible for planning and overseeing the execution of campaign activations across Display, Paid Search & Social across a variety of clients. These are core channels, but the team also operates across, TV, partnerships, influencer strategy and creative.

Within this role, you’ll be working with the Planning Director and Account Managers to deliver integrated campaigns for one of our key clients. You’ll support the management of client relationships, working collaboratively to deliver best in class B2B media solutions. No two days are the same within the Media Team and it’s great for people who enjoy working within a team and developing strong relationships.

This is a great opportunity to learn and develop through leadership across teams, exposure to end-to-end planning and organised training within the digital media space.

Whilst the successful candidate will be well supported by the Account Planning Director and Account Manager(s) it is expected that they should be able to ‘hit the ground running’, and for the most part be able to work autonomously, acting as the key day-to-day support and contact for clients.

The ideal candidate will be personable and approachable. There’s a lot of interaction with stakeholders internally and externally so a person which can lead conversations with larger groups would succeed.

Planning

• Supporting the implementation campaign strategies, providing relevant insights and analysis from agency and client tools (e.g., Google Analytics, GWI Work, Bombora etc.) to help establish digital marketing opportunities for our clients to drive revenue & incremental growth
• Manage the campaign briefing process and to ensure accurate and timely delivery of work
• Analysis of cross-channel media performance, using website analytics & data from the channel platforms to establish the contribution each channel is delivering to find the optimal balance of media spend to exceed clients campaign targets
• Keeping up to date with digital trends both in media and our clients' verticals to ensure we are always using the latest insights and best in class digital practices in our strategies
• Working with media owners across Social, Display, Search, etc. to identify new platforms, publishers and products that can help support client campaign objectives
• Strong understanding of key platform capabilities (e.g., Google, Programmatic, Linked In & Meta), and an ability to talk independently about opportunities in client meetings and with our team
• Demonstrate an understanding of the media and technology developments that influence performance planning and client’s business
• Proactively identify best-in-class and innovative media delivery partners (owners, tech, data)…