Head of Marketing

HEAD OF MARKETING

Lean Marketing — Home of The 1-Page Marketing Plan. We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you’ll love building a system here that prints predictable revenue.

When you do your job well, we don’t just grow — we demonstrate what world‑class marketing looks like. We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes category‑defining, and our clients experience the full power of the 1-Page Marketing Plan brought to life.

• Set and adjust the weekly marketing strategy using Hub Spot dashboards to hit revenue targets and lift lead‑to‑client conversion from 0.5% → 1.5%
• Lead the marketing team (videographer, copywriter, VA) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan
• Ship 3–5 high‑quality content assets/week across You Tube, Linked In, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand
• Build high‑converting funnel pages in Hub Spot (opt‑ins, offers, SLO pages, thank‑you flows) with clean tracking and fast iteration
• Build and optimise the self‑liquidating funnel weekly using Hub Spot pages, paid ads, and GA4 to achieve breakeven‑to‑profitable front‑end CAC
• Develop and optimise multi‑channel campaigns (paid ads, email, Linked In, JV partners, influencers) to increase qualified call volume by 30–50%
• Implement and refine Hub Spot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture → booking conversion
• Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show‑up rates, and increase close rates
• Use weekly Hub Spot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency
• Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS
• Collaborate with our elite marketing coaching team to sharpen messaging, refine strategy, and accelerate execution
• Maintain our thought‑leadership gold standard through weekly You Tube + email content that increases engagement, subscriber growth, and authority signals

30 Days

• Learn brand, voice, manifesto, systems, scoreboards
• Audit funnel, content, segmentation, analytics, and KPIs
• Establish sprint rhythm; deliver first “fix the leaks” insights

60 Days

• Launch multi‑channel campaigns; improve segmentation + nurture
• Increase content velocity + quality across YT/Linked In
• Build core components of the self‑liquidating funnel

90 Days

• Increase qualified call volume by 20–30%
• Lift nurture → booking conversion
• Achieve breakeven or better CAC on the SLO funnel
• Fully own the marketing engine with predictable weekly execution

• Lead‑to‑client conversion (goal: 0.5% → 1.5%)
• Qualified call volume (30–50% increase)
• CAC (maintain or improve while scaling)
• Content velocity (3–5/week)
• Nurture → booking conversion
• Funnel efficiency (weekly leak fixes)
• Engagement + subscriber growth

• Sales: Weekly sync + daily Slack alignment
• Videographer: Weekly briefs + content review
• Copywriter: Priorities + messaging oversight
• VA: Support, tracking, implementation follow‑through
• Leadership: Weekly KPI review + strategic adjustment
• Marketing Coaching Bench: Ongoing idea sharpening + strategy support

• High‑Intensity Ownership: Acts like the business is theirs. Fixes problems before they land on anyone’s desk
• Strategic Operator: Thinks at 10,000 feet, executes at 1,000 feet. Builds vision, then rolls up sleeves
• Data‑Obsessed Truth‑Seeker: Chooses evidence over opinions. Moves fast based on what’s real
• Elite Communicator: Writes clearly, edits ruthlessly, and brings crisp direction to creatives
• A-Player Pace: Fast cycles, high standards, zero excuses. Loves being…