Deckers Brands Sr. Manager, Global Brand Integrated Marketing

Deckers Brands Sr. Manager, Global Brand Integrated Marketing - Performance

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At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Sr. Manager, Global Brand Integrated Marketing - Performance

Reports to: Director, HOKA Global Integrated Marketing - Performance

Location: Remote US - West Coast Preferred

Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

At HOKA, we believe in the power of movement to inspire, connect, and elevate. As the Sr. Manager, HOKA Global Integrated Brand Marketing - Performance, you’ll be the strategic connector across teams, ensuring every detail of each campaign comes to life in a cohesive, high-impact way. You’ll partner closely with Sports Marketing, PR, Social, Ambassador/Influencer, Retail, Wholesale, E-Commerce, and Creative to drive storytelling and amplification.

You’ll champion go-to-market alignment, oversee the integrated process, and ensure cross-functional clarity, creative consistency, and timely delivery for final channel marketing plans. This role is pivotal for a collaborative leader who thrives on alignment, clarity, and executional excellence, and is passionate about mentoring and inspiring marketing teams.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

• Inspire, partner with, and guide global cross-functional marketing teams to execute aligned campaign goals and create high-impact marketing moments for new product introductions and innovation
• Lead the development and execution of integrated marketing plans for seasonal campaigns, retail, and experiential activations
• Drive the implementation of integrated planning processes across all regions, ensuring consumers receive the right message at the right time
• Serve as the primary point of contact for regional teams, reviewing marketing investment and activation plans for global campaigns and regionally led stories
• Collaborate with in-house Creative and agency partners to translate strategy into consumer-facing assets and track toolkit delivery
• Author and deliver strategic creative campaign briefs grounded in brand, business, and consumer objectives
• Manage and build the seasonal global internal marketing calendar, driven by marketing operations, brand communications, and creative teams
• Coach and develop your team to become 360 marketers, scaling with the pace of the brand and business
• Create and deliver clear, compelling presentations to senior stakeholders and regions
• Measure and evolve integrated campaign planning, partnering with media, analytics, and regional teams to track impact and capture key learnings

• Degree in Marketing, Communications, Digital, or a related field;
  Master’s Degree/MBA a plus
• 8+ years of experience in global product marketing or integrated marketing at a performance running, outdoor, or lifestyle footwear brand
• 4+ years of people management experience, with a proven ability to build trust and alignment with key stakeholders
• Proven ability to manage complex timelines and campaign calendars across multiple years and seasons
• Deep experience in global integrated campaign development across digital-first, CTV, retail, experiential, OOH, and wholesale for a global brand
• Strong leadership skills-able to turn strategy into action across all marketing channels
• Skilled at strategic thinking, operational planning, creative briefing, storytelling, and translating complex ideas into clear direction
• Highly experienced in managing external…