Public Relations Manager

POSITION SUMMARY

The Public Relations Manager will serve as a leader of media communications and photo resource development and will coordinate the administration and execution of company programs to generate positive media exposure on its various products, services and events while under the direction of the Director of Marketing and as a representative of Bass Pro Shops – Hospitality division.

• Create relationships with writers, editors and members of the media and ascertain needs or inform of new offerings or press opportunities.
• Proactively assist media with requests by sending media kits, press releases, video files and electronic images.
• Appropriately prioritize media opportunities and respond appropriately or seek assistance.
• Strategize with social media and web content team members to ensure all communication facets are aligned at any given time.
• Make follow‑up phone calls with magazines, media, etc. to ensure receipt of mailing or fax and secure coverage or attendance of media events.
• Determine offerings to showcase for media events, media kits and trade shows.
• Write/edit press releases on new offerings and events and prepare for printing and distribution through the creation of media lists containing targeted outlets and regions with preferred areas of coverage.
• Coordinate between departments to obtain, organize and store new photography to add to the Big Cedar inventory.
• Assemble media kits and coordinate bulk mailings.
• Use cloud‑based operating systems to store and organize information and share with media.
• Make arrangements with writers’ groups and conferences to attend and plan events for conference participation.
• Assist with organizing and hosting media, VIP individuals and/or groups/special events, having flexibility to be available days, nights, and weekends.
• Maintain database of media personnel/contacts. Continue setting up email groups of writers and organize by region and writing specialty.
• Keep record of all Big Cedar/Big Cypress Lodge and Big Cedar Golf press coverage and distribute said press coverage to the larger team when relevant.
• Monitor and track expenses.
• Manage relationships with our national PR firm and National Golf PR firm through regular meetings.
• Obtain bids and price quotes on various projects.
• Brand and content management across multiple channels including but not limited to: websites, social media, eblasts and Big Cedar collateral.
• Occasional travel to Memphis, TN for broadcast opportunities and social/video needs.
• Manage the productivity and accountability of public relations firms to secure media coverage, organization of PR files, documentation of efforts, media pitches, media visits.
• Manage and originate all Big Cedar (and accompanying hospitality properties) photography and the distribution of said photography for print media, website graphics, etc.
• Create and distribute responses to the public during crisis situations after obtaining all needed approvals.
• Perform other duties within scope of position as assigned.

• Minimum Degree
  
  Required:
  
  Bachelor's Degree
• 2‑4 years’ public relations experience preferred
• Highly skilled in Microsoft Office

• Deep understanding of how traditional and digital media channels operate to secure coverage and manage the flow of information.
• Ability to handle difficult situations calmly and efficiently to protect the company's public reputation.
• Awareness of current industry trends and the role PR plays within them.
• Proficiency in social media platforms, online reputation management, and digital tactics.
• Knowledge of marketing principles and how PR fits into the overall strategy.
• Excellent written, verbal, and public‑speaking skills to draft compelling content and represent the company.
• Ability to develop innovative strategies and solve problems effectively.
• Strong interpersonal skills to build and maintain relationships with internal teams, media, and the public.
• Skill in storytelling and creating engaging narratives to connect with the audience.
• Ability to manage projects effectively.
• Strong organizational and project‑management skills to handle multiple campaigns and meet deadlines.
• Abilit…