Director of Digital Marketing

Responsibilities

• Lead all facets of brand, digital, and traditional marketing to drive occupancy, elevate luxury brand equity, and advance digital transformation in lead sourcing and engagement.
• Oversee a marketing team and agency partners to deliver holistic, high-performance campaigns with a digital-first budget.
• Develop and execute multi-channel marketing strategy aligned with occupancy, sales, and revenue goals; allocate 50-70% of spend to digital channels (web, PPC, social, SEO, programmatic, email).
• Steward brand standards, narrative, and positioning in all collateral, events, PR, and digital assets.
• Ensure seamless CRM adoption, analytics reporting, and full-funnel digital campaign optimization.
• Oversee website UX, digital content, SEO implementation, and social engagement to increase qualified leads.
• Direct traditional media (TV & Radio), direct mail, print, and community outreach initiatives as needed.
• Manage agency and vendor relations for creative, paid media, and advanced digital tactics.

• 3–5+ years of hands‑on experience. Must be able to live in the platforms and pull the levers yourself.
• Experience with complex, high consideration or luxury categories (e.g. hospitality, luxury apartments/real estate, healthcare).
• Demonstrated experience with and ability to leverage existing and new AI capabilities within the digital marketing space.
• Comfortable looking across all digital channels to find incremental lift
• Bias for action: fast testing, clear learnings, pragmatic execution
• Strong collaborator with the confidence to inform the strategy
• Bachelor’s degree in marketing or a related field.
• 5+ years proven experience in digital marketing leadership.

• PTO (paid time off) + Sick Pay + Appreciation Days
• Medical/ Dental/ Vision
• 401K
• Competitive pay, excellent benefits (medical/dental/vision/401k/tuition assistance and more!)