Senior Manager, Partnerships; Influencer & Affiliate), Strategy & Design

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$/yr - $/yr

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective.

As the Sr. Manager, Partnerships, you will be a part of an innovative, fast‑paced team dedicated to producing exciting and engaging experiences that reflect a variety of our client’s brand values. Bringing your creative and analytical skills to the position, you will be responsible for the ideation, planning, and execution of the vision for influencer/creator marketing and complementary 360 campaign strategy to expand brand awareness and drive engagement, acquisition, and retention.

• Partner with brand and media AORs to champion partnership programming as a strategic channel within integrated campaigns. Collaborate with PR partners to align influencer and press moments, amplifying launches and key cultural moments.
• Act as a consultative partner in shaping how influencers and creators show up across omnichannel retail and marketing moments.
• Report regularly to leadership on progress, insights, and emerging opportunities.
• Collaborate with social and performance teams to ensure cohesive storytelling, alignment with brand strategy, and consistent delivery of KPIs.

• Establish and maintain clear creative guidelines tailored to influencer content while protecting brand integrity.
• Review and approve influencer creative, ensuring alignment with brand standards, tone of voice, and legal compliance.
• Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and being able to translate to client business.
• Utilize analytics and testing frameworks to measure campaign effectiveness and inform ongoing media decisions.
• Develop standards, expertise and best practices to inform and scale across all marketing and channel platforms. Establish rules of the road within and outside of the influencer/creator marketing department, creating and implementing processes and timelines and owning big picture 360 go-to-market strategies.
• Manage direct reports and oversee day-to-day execution of campaigns and partnership programming across clients.
• Work hand-in-hand with business development to develop case studies, white papers, etc to fuel new client flywheel.
• Build relationships with talent agencies and representatives - making appointments, ideating relationship cultivating initiatives, and ensuring Front Row is at the forefront of talent innovation.
• Manage relationships with Creator platform reps (i.e. Creator IQ).
• Take charge of how we are optimizing and growing both our internal partnership networks.

• Architect and oversee paid and organic influencer/creator marketing strategy for all key accounts including awareness initiatives supporting brand tentpoles, as well as, consideration pushes to aid priority retailer moments.
• Manage and lead all partnership programming across clients, owning all aspects of the process including talent sourcing, contracts, negotiations, content briefing and final delivery of content.
• Drive accelerated growth and build brand advocacy via influencer/creator led social and digital communications setting and tracking KPIs across influencer initiatives, using data to guide strategy and optimize performance.
• Manage and optimize campaign budgets, forecasting and analyzing return on investment for key launches.
• Translate brand priorities into compelling influencer campaign platforms that connect with core audiences and inspire action.
• Lead creative concepting for always-on and tentpole influencer initiatives, ensuring ideas are insight-driven,…