Brand Manager, Briogeo

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Position Title: Brand Manager, Briogeo

Location: Calabasas, CA (Hybrid – 3 Days Onsite)

Reports to: Associate Director, Briogeo Commercial Leader

Scope / Brands: Briogeo / North America

Together,
WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, Briogeo and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit

The Briogeo Brand Manager will be responsible for delivering brand relevance, penetration, and market share growth. The Brand Manager will work closely together with the Trade Marketing and Education teams in developing and executing local marketing plans to drive sustainable growth for the brand. The candidate will contribute to driving the Briogeo North America (NA) regional brand vision and strategies with excellence and act as a custodian of the brand in‑market, ensuring the integrity of brand equity and visual identity.

• Leads the development and implementation of integrated marketing plans (product and commercial campaigns) across the relevant media channels.
• Contributes to a healthy portfolio/brand P&L, by responsibly managing marketing expenditures and driving strong ROI as well as financial analysis to ensure initiative and portfolio profitability.
• Be immersed in industry, consumer and sales trends and leverage them to inform strategic decision making for the portfolio.
• Tracks Briogeo and competitive business results, analyze and derive insights to provide actionable strategies and brand plans.
• Collaborates with the global team to provide market fit to win planning and feedback on product innovation and campaign/creative assets. Adapt to NA market as needed.
• Partners with the trade marketing and sales teams to ensure successful omni‑channel strategy and retailer sell‑in.
• Manages key agency partners to develop and execute the brand marketing plan.
• Performs other duties as assigned.

• 4+ Years relevant experience in Brand Marketing (previous CPG/Beauty preferred).
• Undergraduate degree in Business, Marketing or Communications;
  Master’s degree is a plus (Business/Marketing preferred).
• Strong operational skills:
  Operates with end results in mind;
  Able to plan and follow through projects in a timely manner, meet deadlines, flag issues, and has a solution‑oriented mindset.
• Analytical thinking & problem solving:
  The ability to analyze complex and layered data to identify key insights and barriers to growth, with the purpose of proposing solutions and action plans to grow the business; A strong affinity with numbers a plus.
• Ownership:
  Act as owner of the business, drive projects with a strong level of autonomy and be accountable for results. Ability to own and manage multiple initiatives and priorities at once.
• Collaborative:
  Able to build professional and interpersonal relationships with internal and external team members, developing a network to deliver projects effectively and efficiently.
• Entrepreneurial Mindset:
  Open to embracing new challenges and priorities, identifying key opportunity areas within the organization, and solving them by creating, developing, and executing new processes. Keen to listen, learn and accept feedback.
• Clear communication skills:
  Critical to drive clear communication, both written and verbal, across a multi‑functional team that spans geographies and languages.
• Technical competence with Microsoft Office Suite – strong PowerPoint deck creation.
• Growth mindset: A positive and optimistic attitude.
• Passion for the Beauty products or services category required.

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