Sr. Manager, Growth Marketing

About Rodan + Fields

Rodan + Fields is a female-founded skincare and haircare company launched in 2008 by Stanford‑trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields. The company delivers science‑backed, dermatologist‑created products and has a track record of providing confidence to millions through regimen‑based skincare and haircare products, award‑winning innovation, and a global community of passionate brand advocates.

Rodan + Fields is seeking a strategic, results‑driven Sr. Manager, Growth Marketing to lead our acquisition and retention performance marketing initiatives. In this high‑impact leadership role you will own all acquisition and retention paid marketing programs—including paid social, search, direct mail, affiliate, and emerging platforms. You will drive efficient, sustainable growth through performance strategy, creative testing, and ongoing optimization, and you will play a pivotal role in shaping our marketing strategies, optimizing large‑scale budgets, and collaborating cross‑functionally to achieve business goals.

This position reports to the VP of Growth and is ideal for someone with extensive experience in scaling acquisition efforts.

• Own performance marketing, budgeting, and goals:
  Execute comprehensive, omni‑channel strategies that drive customer acquisition and repeat customer activity to achieve enrollment targets as well as CAC, ROAS, incrementality and retention goals.
• Lead high‑performing partners:
  Manage, guide, and direct a team of internal and external partners fostering collaboration.
• Collaborate cross‑functionally:
  Partner with growth, marketing, and tech departments to align marketing initiatives with growth goals.
• Unify the full funnel:
  Bring together the funnel from brand initiatives into bottom‑funnel converting tactics.
• Performance analysis:
  Establish a robust reporting framework to analyze and present paid performance metrics, sharing insights to refine strategies and optimize future efforts.
• Explore new opportunities:
  Identify emerging platforms and opportunities to expand customer acquisition efforts.
• Drive innovation:
  Continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.

• 6+ years of performance marketing experience, with a strong focus on Paid Social + Search for DTC eCommerce brands. Proven success managing and scaling 7‑figure monthly budgets.
• Leadership experience building and leading high‑performing teams, with the ability to inspire and mentor others.
• Knowledge of both growth and lifecycle marketing is a plus.
• Strategic thinking:
  Strong ability to connect data‑driven insights to big‑picture strategies, balancing performance metrics with creative excellence.
• Analytical expertise:
  Proficient in analyzing campaign performance, identifying trends, and making data‑informed decisions to optimize results.
• Collaboration:
  
  Exceptional communication and organizational skills, with experience working cross‑functionally in fast‑paced environments.
• Passion for innovation:
  Enthusiasm for staying on top of industry trends and leveraging new tools and platforms to drive growth.
• Hands‑on mentality:
  Willingness to jump into platforms and do direct buys when needed.

$108,000 – $172,000

• Seniority level:
  Mid‑Senior
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales
• Industry: Manufacturing and Personal Care Product Manufacturing